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Posts Tagged ‘where’

ArcGIS or Google Maps?

Tuesday, April 5th, 2016


This is a question we are asked often: should we use ArcGIS or Google Maps to solve our WHERE challenge?

You know our usual answer……. it depends!

ArcGIS or Google Maps?

Why would we say that, aren’t Esri and Google bitter rivals, offering similar mapping solutions?

Actually No.

Your choice depends very much on your WHERE challenge. Let’s provide two examples.

1) Bike Trail Map – Imagine your WHERE challenge is sharing with bikers the route of a trail. You have collected data on the trails route, drinking fountains, restrooms etc en-route, have taken photos at various points on the trail and would like to include a directions option for those trying to find the trail. What stands out here in this description? Simplicity. This is a simple WHERE question. Though ArcGIS can provide a solution, the simplicity here lends itself well to Google.


GIS Answers the Where Question

Monday, February 1st, 2016


I’ve been wrestling with this one for some time: confusing terminology. And GIS is filled with it.

Those of us looking to drive GIS forward are still struggling to communicate the value GIS and location technology in general bring to solving business problems. Take for example my conversation over the weekend with a friend who has a senior position with an international retailer: “We use maps for our business”, he mentioned, “Google maps to help potential customers find their nearest dealer”. Location technology and maps are still seen as products for consumers: routing, pins marking a location, weather etc. As a consumer product, that is why Google Maps is so popular.

GIS Answers the Where Question

What we have to communicate is how location technology, which often outputs results as a map, can be used to help solve business problems. A good starting point might be to drop that term ‘location’. True, we do work with technology which is focused on providing location intelligence or location analysis, but few outside our (GIS) circles understand these terms. In contrast ‘where’ is universally understood.


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