GISCafe Weekly Review June 25th, 2015

Recently, GISCafe Voice spoke with R.J. Talyor, vice president of Product Management at Geofeedia. Geofeedia is a patented, cloud-based platform, which searches, analyzes and monitors real time social media posts from any geographic location globally.
Recording analytics and sentiiment

Recording analytics and sentiiment


In a couple of recent GeoFeedia case studies, the platform has been used to uncover drug use and distribution among teens at parties in the Los Angeles area, involving the Los Angeles County Sheriff’s Department and the FDA. In one other instance, the National Collegiate Athletic Association (NCAA) Men’s Division Basketball Tournament was already very active in social media, but needed a better way to cut through the noise on social media and discover and engage with social media users posting at specific locations of interest across Indianapolis. They were able to get up and running quickly on the GeoFeedia platform and draw perimeters around key locations, from which they gathered rich geo-tagged social media data in a matter of minutes. Consequently, the team was able to use GeoFeedia to make sure the fans had a good fan experience, and that counterfeit passes were aborted, as well as that tournament title sponsors receive high returns on their investment.


With GIS today we are all learning together. That is a statement not a question. And in making that statement, I want to make my suggestions on how we make this learning process easier.

With GIS today we are all to some degree groping in the dark

1. Lets all working harder at asking questions

Its time to step back and ask questions. Lots of questions. Too often we make presumptions. We believe what we read. Challenge your pre-conceived notions by asking questions. I’ll give you an example. I presumed, because ArcGIS Online had made it so much simpler to publish maps and apps, that many barriers to adoption had come down. So I went to some local cities and asked the question of their GIS folks. And what did I find: time, money, data, education and intransigence were still key barriers.

2. Really talk to users and clients ……. and listen

I hate to use a car dealers billboard to illustrate, but I believe the above rings true. We need to be better listeners. What are the problems and challenges? Too often we are trying put a square peg into a round hole. Thierry Gregorius GeoHipsters interview is well worth reading, in it he states:

“Much of my job involves talking to stakeholders across an organisation to find out what they’re really trying to achieve, what data they need to achieve it”

Or put differently, at the core of Thierry’s job is listening. How good are you at discovery through listening?

Listening to clients, managers, field staff: both to the organization and across the organization

Exelis: Info. from Imagery Meas a better GIS ENVI
University of Denver GIS Masters Degree Online
Trimble R1 GNSS receiver & Terraflex Software
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