Selling versus solving seems lately to keep coming to my attention. I’ve watched, heard from others and experienced directly a sales pitch in place of solution discussion. In my case we have been looking for a BI platform to integrate with GIS to solve a particular client problem. So doing my due diligence I reached out to various BI vendors. And what was I met with? A features fest.
“Our platform can do this and that and comes with all these super useful apps and tools. You can configure this and that. Do it yourself or have us help”.
Overwhelming, and frankly bloody useless. Did they once ask about the problem which needs solving? …… Nope.