GISCafe Weekly Review October 9th, 2014

Reaching the mobile user with Moasis
October 8, 2014  by Susan Smith

Tim Garcia, vice president of Business Development and Emerging Markets for Moasis Global said in a recent article for GISCafe:

“The latest frontier is how to effectively reach the mobile user by leveraging the data based on a consumer’s geographic position. Utilizing profiles integrated within geo-location, brands, agencies and even small businesses are able to locate consumers within a specific area and target them with the marketing message that is most relevant.”

Moasis’s team combines marketing and the technologies disrupting today’s information ecosystem. They’ve developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local marketing.

Moasis Global created the Intelligent Location Engine marketing platform, which encompasses their GeoGrid technology. In July 2014, they announced a partnership with Esri to provide marketers with consumer segmentation data that classifies US neighborhoods into market segments based on socioeconomic and demographic factors. By integrating Esri’s Tapestry data into a location-based mobile marketing platform, marketers can optimize the performance of their mobile marketing campaigns and better pinpoint the best potential customers and prospects using Moasis.

The partnership facilitates marketers who want to measure the performance and appeal of their mobile marketing and optimize in real time, combine Moasis’ location marketing platform with Esri’s Tapestry data to help target the customers and prospects in a particular area. The platform allows marketers to create behavioral market segments by location and target lifestyle demographics as well as where such customers live, down to their local neighborhoods.

Recently I spoke with Mosaik Solutions’ John Gilmer, VP, Data Integrity, Brian McNamara, product manager, Todd Cotts, director, Product Management and Matt Oak, manager GIS department regarding their business and recent announcements.

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