GISCafe Weekly Review September 20th, 2012

Location Intelligence offers insight into customers
September 18, 2012  by Susan Smith

Location intelligence (LI) and near field communication (NFC) are helping marketers to get to know their customers in a way they never could before.

NFC and Location Intelligence – Direct Marketing

When a government prepares for a natural disaster its on-going communication strategy is put to the test. It has to notify people of an evacuation plan, where there is food and water, and communicate with its emergency teams. Recently, Australia experienced a number of natural disasters that exposed the inadequacy of its alert system. This has served as a wake-up call to many countries in the APAC region, and governments are taking a page from businesses to change its communications model. So, can this be achieved?

Today, like business in the private sector, there are disparate departments across government agencies that make it difficult to convey messages internally and to the community at large. It’s like going to the library and checking out a book, but the librarian having no knowledge that you also owe for outstanding parking fines because the billing department hadn’t made them aware of this detail, or wasting thousands of dollars by notifying everyone of a new senior citizen facility when really only the senior citizens themselves cared about knowing. To solve these challenges, government agencies need to adopt a customer relationship management strategy (CRM) that focuses on multi-channel communications to increase the speed at which they can engage with the community.

Today’s World Requires Smarter GIS Capabilities
September 17, 2012  by Mladen Stojic, President of Hexagon Geospatial

Most large organizations are comprised of multi-disciplinary environments with many departments, roles and geographic jurisdictions.  As such, conventional GIS solutions often cannot fully meet the complex requirements that are needed for making geospatial data actionable.

In fact, user access is often one of the driving challenges.  While all users in an organization may require access to common data, access to specific records may vary depending on department, role, or geographic jurisdiction.  In addition, as project lifecycles change, user access requirements may also vary.

Recently, Aurora Energy in Australia made a decision to simplify their workflows and streamline communication. Aurora Energy, and many other diverse organizations worldwide, have discovered and implemented GeoMedia Smart Client. At GeoMedia Smart Client’s core is a highly configurable rules and workflow engine that enables organizations to implement dynamic life-cycle workflows, feature-level access control, data validation and behavior, and integration to other systems.

We recently hosted a webinar that provided an overview of this unique solution.  In addition, we demonstrated how Intergraph’s software provides a powerful, web-based smart client that supports high-end functionality, including vector data capture and editing.

GeoMedia Smart Client meets a unique need in the marketplace.  Between those working with a rigid and technically demanding desktop GIS and a static, lightweight browser-based GIS, there exists a large potential user base. This solutions equips this broader audience of users, providing a new means for them to access and use rich geospatial data in their business processes.  In addition, organizations can create a single deployment that can be configured for an unlimited number of applications.

From municipalities and transportation and utility infrastructure operators to government emergency management agencies, there is a wide range of organizations that have effectively deployed this solution.

As today’s geospatial needs are becoming more complex, I highly recommend viewing our webinar to learn more about this unique solution for a smarter GIS.

 

How does Geospatial Intelligence work in the cloud?
September 14, 2012  by Sanjay Gangal

ESRI is one of the most well known names in geospatial intelligence and is certainly one of the largest forces for standards and systems unification in this area, and now they have their sights firmly set of making cloud technologies work for geospatial data.

Many industries and many users of geospatial data in their domestic lives are already utilising the cost reducing, de-localised, multi-platform benefits of using cloud-based systems, but when dealing with vast datasets that need to move at high speed and with the utmost security how can it outperform current data architecture models?

DGI spoke to John Day, Director of Defence Business Development for ESRI at DGI 2012 to find out.

Article source:  

With one of the most distinguished careers in the geospatial intelligence arena, including Director of NGA, Director of Naval Intelligence, Vice-Director for Intelligence of the Joint Staff and now a professor at the Institute for National Security and Counterterrorism and on the faculty of the Maxwell School at Syracuse University in New York, Bob Murrett is very much at the forefront of geo and multi-int.

Bob shared his thoughts at DGI 2012 on exactly what and how the geospatial intelligence landscape is changing and what developements we can expect to see over the next 12 months and beyond…

Torturing to get extra information… Out of a pixel.
September 14, 2012  by Sanjay Gangal

Article source: 

Normally, DGI would never condone torture under any circumstances, but when it comes to squeezing the maximum information out of your geospatial dataset, then they all for it!

Making the most of your pixels — gathering the most data you can from your imagery is one of the most important factors in multi-int today and Digital Globe are on the frontier of research and development of new technologies, but before marching forward, you need to know your past.

To explain more, DGI spoke to Jack Hild, VP of US Defence Strategy at Digital Globe.

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