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Table of Contents
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ArcView GIS Means Business : Geographic Information Systems Solutions for Business
Author: Harder, Christian
Cover: cover
Pages: 125
List Price: $19.95
Published by Environmental Systems Research
Date Published: 01/1997
ISBN: 187910251X
 Summary
Written for business professionals, ArcView GIS Means Business presents success stories chronicling the application of desktop GIS technology to a variety of common business functions. This is a behind-the-scenes look at how some of America's most successful companies have used ArcView GIS software from ESRI to:
- uncover market opportunities
- evaluate new locations
- make sense of survey data
- target likely newspaper subscribers
- track delivery vehicles in real time
- put maps on the Internet
Ten real world case studies feature such well known national firms as Ace Hardware Corp., Chase Manhattan Bank, Gold Gym Enterprises, and the US Postal Service. In other case studies, GIS is used to manage national sales territories, create high-quality maps, analyze health care facilities, and create a real estate market information system.
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