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Title : GPS Pioneer Addresses LBS Market Fundamentals (Directions Magazine)
Company : Directions Magazine
Date : 29-Jan-2008
Downloads : 4

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Featured Article by Joe Francica

Kanwar Chadha, founder and chief marketing officer of SiRF Technologies speaks to editor-in-chief Joe Francica about the ongoing hyperbole in the location-based services marketplace, the potential disruption of the Open Handset Alliance and the new paradigm facing device manufacturer for LBS. Chadha says, "The fact that location is native into all of these emerging platforms is a very strong indicator that people are serious about enabling multiple applications with location…there are some things that are fundamental to the nature of your business or your life in a mobile world…and location is one of those core elements."
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