Featured Article By Nora Parker
La Curacao is a small but rapidly growing department store chain specifically targeting the Hispanic demographic. Directions Magazine interviewed Jeff Forman, manager of real estate for La Curacao, about the company's use of location intelligence in its aggressive expansion plans. To put things into perspective, the stores are large (100,000 sq. ft. each) and the network currently consists of 10 stores, all located in California. According to Forman, for a small but growing retailer, using location intelligence tools is critical: "If you're a 600 store chain and you miss the mark with one of your locations, it's much easier to absorb the pain. For companies such as La Curacao that until recently was only a six store chain, if you open up a lemon it could have dire effects on the company's future."
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GIS Weekly Magazine
Susan Smith
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Look for the next issue of GIS Weekly Magazine on May 28, 2012.
Each GISWeekly Review delivers to its readers news concerning the latest developments in the GIS industry, along with a selection of other articles that we feel you might find interesting. |
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