Recognizing the growing interest in socially responsible investing, Fair Winds decided to launch its Global Village Mutual Fund, which seeks to provide capital growth by investing in companies committed to an ethical approach to business and a sustainable future. To promote the new fund, Fair Winds planned to use a two-tiered marketing campaign to reach both prospects looking for a socially responsible fund and Investment Advisors (IAs) within its wholesale network who are most likely to serve those consumers.
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GIS Weekly Magazine
Susan Smith
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Look for the next issue of GIS Weekly Magazine on May 28, 2012.
Each GISWeekly Review delivers to its readers news concerning the latest developments in the GIS industry, along with a selection of other articles that we feel you might find interesting. |
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