TCC wanted to identify where continuing education (CE) students live and compile demographic data about them to better understand and serve its market area. By analyzing this data, TCC could identify new CE market segments and develop market-driven programs to boost enrollment and revenue. The problem it faced was an abundance of data that was difficult to interpret, particularly with limited resources. TCC needed a software solution that could sift through the data and accurately analyze location and demographics to better predict the effectiveness of new marketing programs.
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GIS Weekly Magazine
Susan Smith
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Look for the next issue of GIS Weekly Magazine on May 28, 2012.
Each GISWeekly Review delivers to its readers news concerning the latest developments in the GIS industry, along with a selection of other articles that we feel you might find interesting. |
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