Like all daily newspapers, the Washington Times must provide timely, attention-grabbing news and compete for readers against a variety of media such as other newspapers, radio, television, and the Internet. It strives to be a market-driven publication that responds to the needs and interests of its readers. The Times’
circulation base is a delicate balance of product, price, service, and promotion. The Times wanted to significantly increase its circulation but needed to know about the types of people who read the paper, where these readers were located, and the best method to reach them. This initiative would require a multiphased analysis using data and software
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GIS Weekly Magazine
Susan Smith
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Look for the next issue of GIS Weekly Magazine on May 28, 2012.
Each GISWeekly Review delivers to its readers news concerning the latest developments in the GIS industry, along with a selection of other articles that we feel you might find interesting. |
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