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Title : GIS Supports Market-Focused Selling at Newspaper
Company : Esri
Date : 23-Feb-2008
Downloads : 7

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The Arizona Republic brings news and information to approximately one-half million households and targeted advertising materials to 1.275 million households in Maricopa and Pinal counties in Arizona each week. Of the Arizona Republic subscribers, 800,000 receive advertisements by mail, and 475,000 are reached through an insert in the paper itself. The newspaper covers all its customers, subscribers or not, through an innovative total market coverage product called the Buyer’s Edge that allows it to reach everyone throughout the Phoenix market.
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