“One of the best ways to determine a prime location is with a concept/customer profile and trade area analysis,” according to Sharon Wilkins, chief administrative officer for Northwest Atlantic. “We view real estate the same way retailers do. The first step is to understand our clients’ concept—their business and their customers. From there, we develop an understanding of the trade area in relation to the business location. We do not provide our retail clients off-the-shelf reports and maps. We are unique because we provide our clients a written market report highlighting the details of our analysis and explain why a specific location is the best selection within the prospective market.”
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GIS Weekly Magazine
Susan Smith
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Look for the next issue of GIS Weekly Magazine on May 28, 2012.
Each GISWeekly Review delivers to its readers news concerning the latest developments in the GIS industry, along with a selection of other articles that we feel you might find interesting. |
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