Does lowering a newspaper’s circulation base improve a company’s bottom line? Not usually,
but according to Howard Tietjen, marketing and media manager for Preprint Publishing, it is
possible—and profi table.
“Most newspapers have general information about their readers. For example, some can tell
you what their readers earn each year and how often they travel. At Preprint Publishing, we can
tell you more about a newspaper’s subscribers than the paper can.”
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GIS Weekly Magazine
Susan Smith
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Look for the next issue of GIS Weekly Magazine on May 28, 2012.
Each GISWeekly Review delivers to its readers news concerning the latest developments in the GIS industry, along with a selection of other articles that we feel you might find interesting. |
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