ESRI provides market potential data to measure the likely demand for a
product or service in an area. The database includes an expected number
of consumers and a Market Potential Index (MPI) for each product or
service. An MPI compares the demand for a specific product or service in
an area to the national demand for that product or service. The index is
tabulated to represent a value of 100 as the overall demand for the United
States. A value of more than 100 represents high demand; a value of less
than 100 represents low demand. For example, an index of 120 implies
that demand in an area is likely to be 20 percent higher than in the United
States; an index of 85 implies a demand that is likely to be 15 percent
lower.
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GIS Weekly Magazine
Susan Smith
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Look for the next issue of GIS Weekly Magazine on May 28, 2012.
Each GISWeekly Review delivers to its readers news concerning the latest developments in the GIS industry, along with a selection of other articles that we feel you might find interesting. |
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