All Categories : Technical Papers : 2005 ESRI User Conference Proceedings

LOJIC made data available for purchase to the public and private sector in 1991. LOJIC's products include a street atlas, digital data, paper, and Mylar maps. How does a traditionally technical GIS department define who its private sector customers are and meet their customers' needs? LOJIC GIS customer's use data in diverse ways. Taking the time to find out what a customers' project goal is and finding the best GIS product to help that customer's reach his/her goal can save time and improve the value of GIS departments to the public and private sector. This presentation will look at how LOJIC has defined who purchases data in the private sector and how they are being served. Also the presentation will show how to assess a customer's true need and get through the "I need a map because the last department said I needed it" phase and make a product that gets the job done.