Fourteen real estate offices in Phoenix, AZ recently joined to form one of the franchise’s first marketing coalitions. As Elaine, the President of the coalition, and a franchisee herself explains, “The Alliance was formed in order to maximize our individual marketing dollars, which gives us greater market penetration.” The concept enables each individual franchisee a way to leverage their marketing budget by combining financial resources to purchase greater amounts of advertising, in order to make a bigger impact.
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GIS Weekly Magazine
Susan Smith
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Look for the next issue of GIS Weekly Magazine on May 28, 2012.
Each GISWeekly Review delivers to its readers news concerning the latest developments in the GIS industry, along with a selection of other articles that we feel you might find interesting. |
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