A premier Westchester, New York marketing firm wanted to provide a map for clients showing the difference in the mailing list counts they could provide by zip code, so that customers could choose strategic high density zips to bulk mail to. As Monica of the firm expresses: “We needed a way to help prospective clients see the obvious value of precision targeting in direct marketing and loyalty mailing”. But finding a firm to integrate their custom list counts into the most current ZIP Code map data - at a reasonable cost - initially proved difficult. Using USPS generated maps was not an option, and most mapping companies they looked at were unable to handle such an individualized request.
|
GIS Weekly Magazine
Susan Smith
 |
Look for the next issue of GIS Weekly Magazine on May 28, 2012.
Each GISWeekly Review delivers to its readers news concerning the latest developments in the GIS industry, along with a selection of other articles that we feel you might find interesting. |
|
|
|
