A national advertising agency was faced with the important task of driving consumers to multiple new store openings for their retail client. To increase traffic to the new locations, the ad agency needed more than just the right marketing data. They needed to ensure their best customer prospects would be encouraged to visit the right stores in their area and know exactly where those stores were. So they turned to a leading provider of marketing data and database analysis services for help.
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GIS Weekly Magazine
Susan Smith
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Look for the next issue of GIS Weekly Magazine on May 28, 2012.
Each GISWeekly Review delivers to its readers news concerning the latest developments in the GIS industry, along with a selection of other articles that we feel you might find interesting. |
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