we demonstrate how demand–covering models may be combined with geographical information systems (GIS) to determine the optimal location of bank branches, taking into account the various factors that characterize local conditions within the demand area. The essence of the proposed models is to employ a GIS to represent various criteria concerning the demand for banking services (geographical, social, economic, etc.) as well as the competition in each particular area.
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GIS Weekly Magazine
Susan Smith
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Look for the next issue of GIS Weekly Magazine on May 28, 2012.
Each GISWeekly Review delivers to its readers news concerning the latest developments in the GIS industry, along with a selection of other articles that we feel you might find interesting. |
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