The conventional use of demographics by market researchers involved with site selection is
cumbersome, and typically involves the generation of maps and reports based on proximity to a
proposed location. Traditional demographic data provide individual counts and tabulations for
each specific unit of geography (see Figure 1). Often researchers are interested in identifying
areas where certain thresholds of population, income, or other demographics within a specific
proximity are present.
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GIS Weekly Magazine
Susan Smith
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Look for the next issue of GIS Weekly Magazine on May 28, 2012.
Each GISWeekly Review delivers to its readers news concerning the latest developments in the GIS industry, along with a selection of other articles that we feel you might find interesting. |
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