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Title : A Large Travel Company – Deploying the Right Customer Loyalty System
Company : TATA America Inc
Date : 23-Jul-2008
Downloads : 6

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While a complex business model involving partners, customers and influencers makes the travel industry challenging, companies in this sector have to often battle huge customer churn. Retaining customer loyalty has become a key concern and organizations have realized the need to invest in the “right” customer loyalty solution. When a leading travel company was evaluating customer loyalty systems available in the market, they wanted to be certain that the solution they chose was the right one.
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