This category leader in the home meal substitution niche of “take and bake” pizzas had successfully
grown to almost 1000 stores in 32 Western and Mid-Western states covering 40 percent of the US
population without any in depth analysis of its drivers for success. Its development success had been
based solely on the intuition of talented restaurant and real estate professionals. Management realized
future success and organizational efficiency depended on complementing the art of market selecting,
planning, and site selection with fact-based analytics and optimization. Its experience-only approach
had left the chain under-penetrated in established markets and management challenged to repeat
previous success in the more urban Eastern markets available for expansion. Management also needed
to clear a bottleneck in the dissemination of site information to franchisees. Capturing the concept’s
full potential of over 4000 stores nationwide called for a proactive approach.
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GIS Weekly Magazine
Susan Smith
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Look for the next issue of GIS Weekly Magazine on May 28, 2012.
Each GISWeekly Review delivers to its readers news concerning the latest developments in the GIS industry, along with a selection of other articles that we feel you might find interesting. |
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