Despite enjoying market shares in the low 40s in its core New England markets, this regional QSR
company had a problem—no plan for growth. Not wanting to plateau at its current size, 170 Papa
Gino’s restaurants and 200 D'Angelo Grilled Sandwiches restaurants, the board decided to launch a
franchise business to complement corporate stores. Realizing it had two growth strategies, infill and
new markets in New England and new market development outside its core region, the new franchise
team knew it needed additional expertise to execute both strategies. Leadership wanted a perennial
in-house capability—analysts, software and data, not a one shot consultant’s analysis. Finally the team
wanted analytic models it could customize without having to engage third-party model configuration
services.
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GIS Weekly Magazine
Susan Smith
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Look for the next issue of GIS Weekly Magazine on May 28, 2012.
Each GISWeekly Review delivers to its readers news concerning the latest developments in the GIS industry, along with a selection of other articles that we feel you might find interesting. |
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