TomTom introduces innovative new tool for site selection and outdoor advertising

ITS World Congress, Orlando, FL, October 17, 2011 – TomTom introduces Custom Probe Counts, a traffic product providing an indicator of traffic density for roads globally.  Geo-marketing agencies, insurance companies and other customers can use Custom Probe Counts as an additional dataset to complement traditional tools, creating efficiencies and increasing confidence in their location based studies.

Leveraging TomTom’s historical traffic database of more than 4 trillion anonymous data points, Custom Probe Counts reveals the number of GPS probes driven on any stretch of road and over any period of time and day. Custom Probe Counts output is accessible via an internet enabled computer and results are available within hours.  TomTom offers coverage for the product in over 40 countries globally. 

Custom Probe Counts provides another layer of information that will enable smart location based decision making,” said Maarten van Gool, Managing Director of TomTom Licensing. “With this new product, TomTom is helping bring additional efficiency and accuracy to our customers, ultimately changing the way analysis is conducted and locations are assessed.”

When considering the best location for a building or billboard, or to assess health and accident risk, Custom Probe Counts provides customers with a toolset that does not require the installation of equipment or the effort of field surveys.  As the data is generated from existing sources, it also means that retrospective and before/after studies are available promptly on demand.  Analysts using Custom Probe Counts can quickly and efficiently determine the ideal sites for new buildings or outdoor advertising.



Contact:

Maureen Williams
PR Manager
TomTom Licensing
E-mail: Email Contact
office +1 603 643 0330 x13266
mobile +1 603 667 7646 
Web: www.tomtom.com




Review Article Be the first to review this article
Trimble

Harris

Featured Video
Jobs
Mechanical Engineer II - Requisition ID 090445 for L3 Technologies at New York, NY
ECAD Designer - Data Connectivity for Delphi at Auburn Hills, MI
Estimator / Bidder for Rulon International at Saint Augustine, FL
Upcoming Events
17 International Multidisciplinary Scientific GeoConference SGEM 2017 at Paradise Blue Congress Center Albena Resort & SPA Bulgaria - Jun 28 - 7, 2017
LiDAR for DRONE 2017, Jun 29-30, 2017, Montpellier, France at Montpellier France - Jun 29 - 30, 2017
International Cartographic Conference 2017 at MARRIOTT WARDMAN PARK HOTEL 2660 Woodley Road NW, Washington District Of Columbia 20008 Washington - Jul 2 - 7, 2017
GI_Forum 2017 at University of Salzburg, Interfaculty Department of Geoinformatics - Z_GIS Hellbrunnerstr. 34 Salzburg Austria - Jul 4 - 7, 2017
Teledyne Optech
University of Denver GIS Masters Degree Online
ESRI 2017
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy