TomTom Introduces New Line-up of Portable Navigation Devices for North America

New Line-up Gives Every Type of Driver a Faster, Smarter Way to Get to Their Destination

LAS VEGAS — (BUSINESS WIRE) — January 10, 2012 — TomTom is introducing its new product line up of world-class portable navigation devices for the North American market. The new line-up classifies TomTom’s easy-to-use navigation solutions into three clear step-up ranges named Start, VIA, and GO LIVE.

• Start: The entry-level, and budget-friendly, Start line offers an easy solution for new drivers by providing essential A-to-B navigation on a dedicated device. Start offers access to the world’s most complete and accurate database of maps, as well as features such as lane guidance and spoken street names that help make navigation easier and less stressful. Additionally, the product line offers new features for an entry-level TomTom line, such as access to nationwide fuel prices.
• VIA: The mid-range VIA line offers a stress-free navigation solution for the busy person always on-the-go, such as a multi-tasking parent. With additional safety features such as Bluetooth hands-free calling, voice recognition, and advanced lane guidance, drivers are able to navigate through life while keeping their hands on the wheel and eyes on the road.
• GO LIVE: The faster GO LIVE line offers the daily commuter all the features of the VIA and real-time information with access to connected, LIVE Services. Featuring the award-winning TomTom HD Traffic and branded Travel Apps, users can read restaurant reviews on Yelp^® and TripAdvisor^®, find hotel availability with Expedia^® or automatically tweet their arrival time on Twitter without ever leaving the car. Additionally, they’ll have access to live fuel prices, weather forecasts, and local search.

The product lines include the following features:

START				VIA				GO LIVE
Lifetime Traffic Updates*				Lifetime traffic Updates*				TomTom HD Traffic**
Lifetime Map Updates*				Lifetime Map Updates*				Lifetime Map Updates
Spoken Street Names				Spoken Street Names				Spoken Street Names
Lane Guidance				Advanced Lane Guidance				Advanced Lane Guidance
IQ Routes				IQ Routes				IQ Routes
Maps of US and CAN *				Maps of US, CAN, MEX*				Maps of US, CAN, MEX
7 Million+ Points of Interest				7 Million+ Points of Interest				7 Million+ Points of Interest
Essential Routing				Instant Routing				Dynamic, Instant Routing
Fuel Prices				Bluetooth® Hands-free Calling*				Bluetooth® Hands-free Calling
				Voice Recognition* Enhanced Graphics Slim Design and Integrated Mount				Voice Recognition Enhanced Graphics Slim Design and Integrated Mount* Click-and-Go Mount* Capacitive Touch Screen*
								LIVE Services
								Fuel Prices
								Travel Apps
								Roadside Assistance

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