January 24, 2012 -- This month's map from GfK GeoMarketing shows the regional distribution of purchasing power in Germany at the level of districts (data source: "GfK Purchasing Power Germany, 2012" / GfK GeoMarketing).
About the study
GfK Purchasing Power is defined as the sum of the net income of the population according to place of residence. The purchasing power figures take into account income related to self- and non self-employment as well as capital gains and government subsidies, such as unemployment assistance, child benefit and pension contributions. Not included in the calculations are expenditures related to living expenses, insurance, rent and associated costs such as utilities (gas and/or electricity), clothing and savings plans.
Calculations are carried out on the basis of reported income and earnings, statistics on state taxes and deductions as well as economic forecasts provided by leading economic institutes. The GfK has been calculating purchasing power since 1937. GfK GeoMarketing releases the purchasing power prognosis for the new year on January 1. GfK purchasing power data is available for all of Germany's urban and rural districts, municipalities and postcodes as well as 2.5 mil. street segments. GfK purchasing power studies are also available for 42 European countries.
More results from the 2012 study can be found in the press release published on December 13, 2011, at
www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing-power-2012.html
Download the map in high-resolution *.tif format (14.8 x 21 cm)
here (approx. 2.6 MB).
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.
Additional illustrations can be found in our online press section at
www.gfk-geomarketing.com/en/press/map_of_the_month.html
About GfK GeoMarketing
GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade. Key business areas include:
Consultancy and reports 
Market data 
Digital maps 
Geomarketing software RegioGraph
GfK GeoMarketing is a subsidiary of the globally active GfK Group. One of the world's leading market research institutes, the GfK is represented in more than 100 countries by over 11,000 employees.
More information on GfK GeoMarketing:
www.gfk-geomarketing.com
About us
GfK GeoMarketing GmbH
Werner-von-Siemens-Str. 9, Building 6508, 76646 Bruchsal, Germany
Managing directors: Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872
www.gfk-geomarketing.com
Responsible for content and press inquiries:
Cornelia Lichtner, Public Relations
Tel. +49 (0)7251 9295270
Fax +49 (0)7251 9295290
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