Updated and expanded postcode maps for Russia

January 26, 2012 -- The new Russia Map Edition from GfK GeoMarketing features a new six-digit postcode map for the Russian cities of Moscow and St. Petersburg and surrounding areas. The map edition also includes many additional updated maps of the country's postal and administrative boundaries. These maps serve as an ideal basis for detailed market analysis and planning in Russia.

GfK GeoMarketing's cartography division extensively researched Russia's current administrative and postal boundaries to create the updated map edition.

Available for the first time in the edition is a map of the approximately 2,200 six-digit postcode regions comprising the provinces (oblasts) of the cities of Moscow and St. Petersburg as well as the greater metropolitan areas.

"The new map provides street-level coverage of the detailed postal boundaries in Moscow and St. Petersburg," explains Klaus Dittmann, head of GfK GeoMarketing's cartography division. "These cities are important economic centers and there is consequently high demand for detailed maps to support sales and marketing efforts that target these enormous metropolitan areas."

The map scale for the four oblasts comprising Moscow, St. Petersburg and surrounding areas now corresponds to approximately 1:10,000 (urban areas) to approximately 1:100,000 (surrounding areas).

The GfK Russia Map Edition 2012 contains a total of 15 individual layers and is available in all standard map formats.

Updates
The city points featured in the map edition - which are organized according to the number of inhabitants - were re-classified according to the 2010 census data.

The newly available GfK Russia Map Edition reflects all boundary changes. The maps feature comprehensive, gapless coverage of all regional levels and boundaries.

Applications
Digital maps play an essential role in international expansion and sales territory planning, serving as an indispensable component of geomarketing software or geographic information systems (GIS). These software applications are used to analyze and display the geographic component of company and market data on digital maps.

Quality
Some of the features of the new map edition include comprehensive coverage, seamlessly fitting and overlap-free boundaries, national and local place-name attributions and infinite zoom capability.

Availability
Like all of the digital maps offered by GfK GeoMarketing, the new GfK Russia Map Edition is available in all standard map formats, including *.shp (ESRI), *.mid/*.mif (MapInfo), *.gdb (GeoDatabase) and *.lay (GfK GeoMarketing). The maps are also available in the Oracle (Spatial) database format for use in Oracle Business Intelligence applications.

These maps are part of GfK GeoMarketing's cartographic coverage of 240 countries, the world's largest collection of digital administrative and postcode maps.

Additional information on the GfK Russia Map Edition can be found at
www.gfk-geomarketing.com/russia or by contacting Doris Steffen,
Tel. +49 (0)7251 9295180 or Email Contact Email Contact.

Print-quality illustrations can be found at
www.gfk-geomarketing.com/map_russia (3.1 MB)

Download press release (approx. 130 KB)

About GfK GeoMarketing
GfK GeoMarketing is one of the largest providers of geomarketing services in Europe for customers and users from all branches of trade. Key business areas include:

• Consultancy and reports
• Market data
• Digital maps
• Geomarketing software RegioGraph

GfK GeoMarketing is a subsidiary of the globally active GfK Group. One of the world's leading market research institutes, the GfK is represented in more than 100 countries by over 11,000 employees.