Top directors from Ridley Scott to Martin Scorsese are now filming in 3D. But what does this shift to mean to the global advertising community?
At Advertising Week today, Geneva Film Co. founder and director James Stewart takes a detailed journey to the next dimension of advertising. Stewart's Advertising Week presentation, which takes place at 11 AM EST at the TIFF Bell Lightbox, explores new 3D platforms, costs, and implications for creative and storytelling.
Advertising Week, spearheaded by The Institute of Communications Agencies (ICA), is one of Canada's biggest advertising industry gatherings. Stewart is joined on the AdWeek podium by industry experts from Facebook, Ipsos Reid, Marketing Magazine, Yahoo! Canada, Google Mobile Ads and Bruce Mau Design, among others.
According to graphics and multimedia research firm Jon Peddie Research, 80 percent of smartphones will be equipped with 3D cameras and screens by 2015. Stewart offers up a first hand view into this future, presenting to his audience the world's first glasses-free 3D tablet.
Glasses-free 3D phones and tables present a new and exciting content delivery channel for advertisers, especially when one considers the stunning 15-20% higher retention rates over traditional 2D spots, notes Stewart.
"The next frontier for 3D advertising is the mobile device. From a 3D YouTube channel, to movie trailers, to downloadable content and games - the opportunities for advertisers to engage an audience in new ways is virtually limitless and incredibly viral," says James Stewart.
The Next Dimension of Advertising will take place today from 11:00 AM - 12:00 PM at the TIFF Bell Lightbox, 350 King Street West, Toronto, Ontario.
About James Stewart & Geneva Film Co.
James Stewart is one of the world's top 3D directors and the founder of the Geneva Film Co. in Toronto, Canada. Since 2000, James has produced and directed leading-edge spots for brands such as Toyota, Ford, Acura, Hyundai, TD Canada Trust, CIBC, Panasonic, Xerox and Bayer among others. Through his production company, Geneva Film Co., James has produced over 25 projects in digital 3D, including cinema commercials, concerts, stop-motion and CG animation.
Recent projects include 3D cinema commercials for Lexus LFA, Sprint and JCPenney; live 3D concerts films of the Montreux Jazz Festival and Kylie Minogue; The Human Eye with Cornell University; the stop-motion 3D film Foxed!; Ontario 4D for the Vancouver 2010 Olympics; and Werner Herzog's acclaimed Cave of Forgotten Dreams 3D. He has also worked with the Rolling Stones, Justin Timberlake and the Olsen Twins. A sought-after expert on 3D, his appearances include 3D Entertainment Summit, 3D Experience, BAFTA, DGC, Banff/Nextmedia, Cannes Lions and the 2011 TED Conference. Geneva Film Co. can be found on the web at www.genevafilmco.com/3d.
About the ICA
The Institute of Communication Agencies or the ICA ( www.icacanada.ca) is the professional business association that represents Canada's communication and advertising agencies. The ICA's mission is to champion commercial creativity, amplify the industry's economic impact, and to embrace and drive change. As such, the ICA promotes thought leadership, higher standards and best practices. It serves as the largest source of information, advice, education and training for Canada's communication and advertising industry. ICA's member agencies and subsidiaries account for over 75% of all national advertising in Canada, with an economic impact worth more than $19 billion annually.
To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20120126-jamesstewart3dcamera800.jpg.
Contacts: To arrange interviews post-session with James Stewart: Geneva Film Co. Kennedy Zielke +1 416 516 6885 x221 Email Contact www.genevafilmco.com Ignition Inc. - PR, Marketing & Communications Ellyn Winters-Robinson +1 519 624 2402 Email Contact