Amplidata Analyzes Big Data Challenges for Media & Entertainment Firms at Digital Asset Management (DAM) Conference

New Ways To Turn Un-mined Data Into Gold To Be Presented In Panel Discussion, Wednesday, February 22 In Los Angeles, CA

REDWOOD CITY, Calif. & LOCHRISTI, Belgium — (BUSINESS WIRE) — February 15, 2012Amplidata along with Warner Brothers and other media and entertainment (M&E) industry leaders will discuss the challenges presented by “Big Data” applications – and new ways to capitalize on them - at the Createasphere Digital Asset Management (DAM) conference on Wednesday, February 22 in Los Angeles, CA.

The M&E industry knows the pain of unstructured data all too well, with its rich media content repositories demanding massive storage capacity, scalability and performance, particularly as the amount of video and image content, geospatial data, and other large documents continues to grow. Traditionally M&E end users have employed file-oriented storage as their primary data storage approach. However as the industry hits the limits of what file systems can handle, many organizations are embracing newer object storage paradigms as a way to optimize efficiency and reduce costs.

In this panel discussion, moderated by former storage industry analyst and blogger Robin Harris (, Amplidata and three other leading firms will examine the issues linked to scope and size of data that has moved past terabytes and into multi-petabyte scale. After a perspective on the challenges faced by one such executive at Warner Brothers, the panel will discuss the difference between Big Data as applied to the analytics function, and Big Data as unstructured data - and what this means for the media & entertainment industry. It will survey technologies for building live, scalable and cost efficient archives behind smart applications, and review such considerations as optimized data transfer requirements and the importance of separating the storage and application layers. Attendees will leave the session with a new insight on ways to turn their organizations’ un-mined information gold into new services and revenues.

Amplidata is a leading provider of object storage solutions, a new paradigm that can efficiently store massive amounts of unstructured data via its patent-pending BitSpread erasure coding technology, the highest levels of data durability. This key component of its AmpliStor object storage appliance enables the system to be deployed in a wide range of Big Data archiving applications, and across a broad spectrum of industries such as Media & Entertainment.

WHAT: Big Challenges with Unstructured Information”

WHO: Tom Leyden, Amplidata, along with Robin Harris,, and executives from Warner Brothers, MarkLogic, and BitSpeed

WHEN: Wednesday, February 22, 2012 at 3:30 p.m. PT

WHERE: Beverly Hilton, Los Angeles, CA

About Amplidata

Amplidata was founded in 2008 by a team of storage veterans who developed the technology that would become the foundation of AmpliStor, an Optimised Object Storage system for unstructured data. The company is privately-funded with investments from Hummingbird Ventures, Endeavour Vision and Swisscom Ventures. Operational headquarters are at the Innovation Center in IT Valley in Lochristi, near Gent, Belgium, with US Headquarters in Redwood City, Calif.


Tom Leyden, +32 473 92 22 11
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US PR Representative for Amplidata
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