Hemisphere GPS and Carlson Software Establish Strategic Alliance

SCOTTSDALE, AZ – February 16, 2012 -- (TSX:HEM) Today, Hemisphere GPS and Carlson Software announced a strategic alliance. This alliance will provide a roadmap for new, integrated solutions for land survey, mapping, construction, mining and other key machine control markets. Carlson Software is a leading developer of field and office-based land development software.
 
This strategic alliance is part of Hemisphere GPS’s recent formation of their survey and construction group, where the two companies will combine their expertise to develop intuitive and powerful GNSS-based solutions that improve the efficiency and performance in several applications including data collection, land development design and earth moving. Recently, collaborations with Carlson include survey data collection software that supports Hemisphere GPS’ new S320™ GNSS survey receiver system (see www.S320surveyor.com).

"Hemisphere GPS’ GNSS technology, guidance terminals and other hardware technologies are the ideal complement to Carlson Software products,” says Randy Noland, Vice President of Carlson Software Machine Control. "This partnership will help us bring application centric solutions to the market much faster. The solutions will enhance the complete design-build project lifecycle.”
 
Hemisphere GPS’ patented technologies such as Eclipse™ GNSS receivers and Vector™ GNSS compasses provide the precise positioning and heading to proven survey, guidance and machine control solutions. Integrating with Carlson’s feature-packed and industry leading software packages such as SurvCE, Carlson Grade and Carlson Civil Suite adds up to unparalleled value in performance and capability.


The open architectures utilized by both companies ensure that their land development solutions will continue to provide greater application flexibility and compatibility with other existing products further maximizing customer investments.

"We are excited about the accelerated innovation that we’ll accomplish through our partnership with Carlson.” says Phil Gabriel, Vice President and General Manager of Precision Products at Hemisphere GPS. "Our joint development efforts provide a fast path to growing our market in survey, mapping and construction solutions.”

Hemisphere GPS and Carlson Software are developing new joint product roadmaps that will result in product introductions throughout 2012 and beyond. New products will be announced and made available through each company’s respective distribution channels.   

About Carlson Software

Carlson Software develops technically advanced software and integrated hardware providing full project life cycle solutions to the land development professional. The industries served include land surveying, civil engineering, construction/machine control, mining, and agriculture. Carlson provides free technical support and has the highest dedication to customer service. For more information about Carlson Software, visit www.carlsonsw.com.

About Hemisphere GPS

Hemisphere GPS designs and manufactures innovative, cost-effective GPS (GNSS) products for positioning, guidance, and machine control applications in agriculture, marine, survey, construction, and other markets. The Company holds numerous patents and other intellectual property and owns several leading brand names, including Outback Guidance®, a leading brand in precision GPS for agriculture. The Company is headquartered in Calgary, Alberta, with major product development, sales, and marketing facilities in Arizona, Kansas, and Australia. Hemisphere GPS is listed on the Toronto Stock Exchange (TSX) trading under the symbol “HEM” and is one of the TSX Cleantech designated companies. For more information about Hemisphere GPS, please go to www.hemispheregps.com.



Contacts:

Phil Gabriel
Vice President and General Manager, Precision Products
Hemisphere GPS
Phone: (480) 348-6325
E-mail: Email Contact
www.hemispheregps.com

Randy Noland
Vice President, Carlson Software Machine Control
Carlson Software
Phone: (925) 518-2658
E-mail: Email Contact
www.carlsonsw.com

Cory Pala
Investor Relations
E.vestor Communications Inc.

Phone: (416) 657-2400
E-mail: Email Contact




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