TomTom Expands Blom Partnership to Get Europe Moving Again

AMSTERDAM — (BUSINESS WIRE) — February 23, 2012 — With the help of TomTom’s professional traffic analysis tools, Blom – a European provider of GIS services – can now enable governments in Europe to identify and solve the bottlenecks in their road network quickly and at reduced costs. TomTom and Blom already cooperate in creating the largest 3D city model database and are now expanding their partnership to support Blom in selling TomTom’s advanced traffic products.

With TomTom’s unique traffic products, Blom can support municipalities, regions, provinces and national government authorities across Europe with bottleneck analysis, evaluation studies and investment proposals in order to help their customers improve travel times for the entire European road network. TomTom’s historical traffic database includes more than five trillion anonymous data points and continues to grow with over six billion data points collected per day.

“The expansion of our partnership with Blom is proof of the growing demand for advanced traffic analysis to help reduce traffic congestion and save costs,” said Nuno Campos, Vice President of Sales and Marketing for TomTom Licensing. “With the addition of TomTom’s accurate historical traffic analyses, Blom can help speed up policy and decision-making within governments.”

“Blom are always looking to bring innovative solutions to the marketplace and we believe that TomTom’s historic traffic analysis technology is one such example. Therefore, expanding on what is already a successful partnership with TomTom was the next logical step for Blom to take,” said Jan Skybak, Vice President of Sales & Marketing of Blom.

The granularity of TomTom’s historical traffic database is reflected in products like Custom Travel Times and Custom Area Analysis which enable analysis to be made for any individual road segment or a larger geographical area. The analyses are quickly and easily available through TomTom’s online professional web portal: http://trafficstats.tomtom.com. A leading European Data Protection Authority has confirmed the data delivered by TomTom to be compliant with strict privacy regulations.

About TomTom

TomTom is a global supplier of location and navigation products and services. We provide consumers and enterprise, government and automotive industry customers with digital maps, traffic intelligence, navigation software, PNDs, automotive systems, fleet management services, smartphone apps, fitness devices, POIs and speedcam intelligence.

Headquartered in Amsterdam, TomTom has over 3,500 employees and operates from 50 locations in 35 countries.

TomTom (AEX: TOM2) is listed on NYSE Euronext. More information can be found at www.tomtom.com. For the most up-to-date route planner, including live traffic information please visit www.tomtom.com/livetraffic

Follow us on Twitter @TomTomCorporate.com

About Blom

Blom is a leading European service provider within acquisition, processing and modeling of geographic information. Blom maintains unique European databases with collections of map, images and models. With particular focus on online services, Blom provides data and solutions to customers in government, enterprise and consumer markets and enables partners to create applications using Blom's databases, location based services and navigation solution. Blom has more than 1,000 employees and subsidiaries in 13 countries. The company headquarter is located in Oslo, Norway. Blom is listed on the Oslo Stock Exchange (ticker BLO).

Follow us on Twitter @Blom_Group

www.blomasa.com



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