Cypress Partners with NVIDIA to Provide High-Performance Touchscreen Designs for Android-Based Mobile Devices

NVIDIA’s DirectTouch Architecture Pairs with World’s Most Advanced Touch Controllers from Cypress to Deliver Very Fast and Low-Power Touchscreen Designs

SAN JOSE, Calif. — (BUSINESS WIRE) — February 24, 2012 — Cypress Semiconductor Corp. (Nasdaq: CY) today announced that NVIDIA and Cypress are collaborating on next-generation touchscreen solutions for Android-based mobile devices based on Cypress’s Gen 4 True Touch Solution and NVIDIA’s DirectTouch™ architecture. The new architecture utilizes the NVIDIA® Tegra® 3 processor, the world’s only 4-PLUS-1™ quad-core processor with a fifth battery saver core.

DirectTouch is a new Tegra 3 technology that offloads some of the touch panel processing to one of the Tegra 3’s four CPU cores for faster touch processing and an improved end-user experience, while also reducing power. Combining this high speed processing with the advanced analog of the Gen4 family will enable very thin displays with excellent responsiveness.

Glenn Schuster, Director of Technical Marketing, at NVIDIA, added, “It’s great to be working with Cypress to improve the customer touchscreen experience. Teaming DirectTouch with Cypress’ touch technology helps our partners create quad-core mobile devices with an even better mobile touch experience and longer battery life.”

“It’s exciting to work on new ways to deliver higher performance touchscreen solutions,” said John Carey, Director of TrueTouch Marketing for Cypress. “As the touchscreen leader, we’re pleased to partner with NVIDIA in making the DirectTouch architecture successful.”

About TrueTouch

The flexible TrueTouch solution allows customers to rapidly develop leading-edge solutions without having to buy turnkey modules. They have a choice of using touch sensors (glass or film) and LCDs from preferred partners, and can develop innovative mechanical designs ranging from flat to curved surfaces of varying thickness. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. Additional information about the TrueTouch solution is available at www.cypress.com/go/TrueTouch.

About Tegra 3

NVIDIA’s Tegra 3 is the world’s only 4-PLUS-1 quad-core processor with a fifth battery saver core for tablets and super phones – delivering up to 5x the performance of the first dual-core processor, Tegra 2. Tegra 3 combines an extremely power-efficient PC-class multi-core CPU and a 12-core GeForce GPU with stereo 3D support to deliver high performance and low power consumption.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, PSoC, PowerPSoC, CapSense, TrueTouch and West Bridge are registered trademarks of Cypress Semiconductor Corp. NVIDIA, Tegra and GeForce are registered trademarks of NVIDIA. All other trademarks are property of their owners.



Contact:

Cypress Public Relations
Don Parkman, (408) 943-4885
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