Bluesky Aerial Photography Flooring Stands Out for London Developer

February 29, 2012 -- Aerial photographs from Bluesky are being used to market a stunning range of new apartments in London, England. The high resolution, full colour images of London have been used with dramatic effect to create floor in the marketing suite of Bellway Homes’ Equinox development in Poplar. Produced by Printed Space on behalf of property marketing agency Think BDW, the images clearly show the proximity of the development to landmarks such as the River Thames and the City as well local facilities. 

The original image file was manipulated by Printed Space to exactly fit the available space and the design requirements of the project. The real world view of the development and surrounding area also includes 3D style depictions of famous landmarks including the old Millennium Dome, now the O2 Arena, and Canary Wharf.

The Bluesky images were printed onto Floorink, a hard wearing, 4m wide vinyl cushion floor. Developed by Forbo, in partnership with Printed Space, Floorink provides a unique design solution for any space. "Floorink allows people to get creative with their floor space, rather than having to choose from a standard range or set pattern. The high quality of the print allows clients to have very intricate designs and detailed photographs reproduced to fill their floor area,” commented Michelle Holt, Director of Printed Space.

“Bluesky aerial mapping is a perfect choice to have printed for commercial, educational and exhibition floor spaces. For this particular installation, the aerial photography gives the prospective buyer a large scale visual guide to the area they would be moving to - you can clearly see bus stops, parks, where traffic builds up etc. I think it is such an invaluable tool for this marketing suite, and it really makes them stand out from their competitors."

The Bluesky image was reproduced from an original aerial survey of London flown in 2010, captured at a height of 3,400 metres with a large format DCX digital survey camera. The resulting images were processed into a map accurate digital data set covering 1,539 square kilometres of Greater London at 25cm resolution.

Website:, Bluesky Tel +44 (0)1530 518 518

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