Telmar CenTab™ contains the demographic variables commonly used in media planning and future releases will contain even greater demographic detail in the areas of occupation, ethnicity and education.
Users can also integrate Telmar CenTab™ with their own studies and subscription based studies for micro geographic reporting, analysis and mapping. PUMS is an annual US Census Bureau survey representing 1% of the American population. The number of observed respondents is more than 3 million, by far the largest respondent level, total US population study for stable cross-tabbing results. The database has been updated to current US county population levels and extended by statistical simulation techniques to 8 million respondents to allow more comprehensive micro-geographic level analysis including states, markets and counties.
Telmar CenTab™ is another Telmar service that fits squarely into the Telmar MediaVision™ philosophy and platform which ensures effective and efficient advertising outcomes through integrated marketing, media planning and buying processes.
"Ultimately, what Telmar CenTab™ offers is an enhanced customer segmentation solution and when used in conjunction with other media studies can result in better media planning solutions," said Corey Panno, President, Telmar Group Inc.
Telmar is a world-wide leading supplier of advertising and media information software and services. Telmar's 10,000 users across 85 countries include many of the world's leading advertising agencies, digital and print publishers, broadcasters and advertisers. For advertisers and advertising agencies, Telmar provides software for survey analysis, data integration, media planning and optimization and more. For digital and print publishers, broadcasters and outdoor operators, Telmar offers the ability to collect, store and manage media research for media planning, media sales, revenue management and optimization. Telmar has offices around the world and is headquartered in New York City. For more information on Telmar and its international services, please visit www.telmar.com.
Karen Pineman, G.S. Schwartz & Co.