Announcing Telmar CenTab™, an Expanded and Tabbable US Census Database and Mapping System for Micro-Geographic Analysis

NEW YORK, April 9, 2012 — (PRNewswire) —  Telmar, a global supplier of advertising media software and services, announced the launch of Telmar CenTab™.  Marketing and media companies now have a tool that allows targeted media planning at micro geographic levels using the Census Bureau's annual PUMS Study.

Telmar CenTab™ contains the demographic variables commonly used in media planning and future releases will contain even greater demographic detail in the areas of occupation, ethnicity and education.

Users can also integrate Telmar CenTab™ with their own studies and subscription based studies for micro geographic reporting, analysis and mapping.  PUMS is an annual US Census Bureau survey representing 1% of the American population.  The number of observed respondents is more than 3 million, by far the largest respondent level, total US population study for stable cross-tabbing results.  The database has been updated to current US county population levels and extended by statistical simulation techniques to 8 million respondents to allow more comprehensive micro-geographic level analysis including states, markets and counties.

Telmar CenTab™ is another Telmar service that fits squarely into the Telmar MediaVision™ philosophy and platform which ensures effective and efficient advertising outcomes through integrated marketing, media planning and buying processes.

"Ultimately, what Telmar CenTab™ offers is an enhanced customer segmentation solution and when used in conjunction with other media studies can result in better media planning solutions," said Corey Panno, President, Telmar Group Inc.

About Telmar

Telmar is a world-wide leading supplier of advertising and media information software and services. Telmar's 10,000 users across 85 countries include many of the world's leading advertising agencies, digital and print publishers, broadcasters and advertisers.  For advertisers and advertising agencies, Telmar provides software for survey analysis, data integration, media planning and optimization and more.  For digital and print publishers, broadcasters and outdoor operators, Telmar offers the ability to collect, store and manage media research for media planning, media sales, revenue management and optimization. Telmar has offices around the world and is headquartered in New York City. For more information on Telmar and its international services, please visit www.telmar.com.  

SOURCE Telmar

Contact:
Telmar
Karen Pineman, G.S. Schwartz & Co.
Phone: +1-212-725-4500
Email Contact
Web: http://www.telmar.com




Review Article Be the first to review this article
Airbus

Harris

Featured Video
Jobs
Senior Mechanical Engineer for BAE Systems Intelligence & Security at Arlington, VA
Geospatial Analyst - Senior for BAE Systems Intelligence & Security at Springfield, VA
Geospatial Systems Administrator for BAE Systems Intelligence & Security at arnold, MO
Sr Mechanical Design Engineer for Medtronic at mounds view, MN
Urban Designer - Urban Design/Planning for SERA Architects, Inc at Portland, OR
Mechanical Design Engineer 3 for KLA-Tencor at Milpitas, CA
Upcoming Events
Geospatial World Forum 2018 at Hyderabad International Convention Centre Hyderabad India - Jan 16 - 19, 2018
2018 Annual Convention of Virginia Association of Surveyors at 24 S. Market St Staunton VA - Jan 18 - 20, 2018
ArcGIS: Introduction at Environmental and Natural Resource Building 14 College Farm Rd New Brunswick NJ - Feb 1 - 22, 2018
International LiDAR Mapping Forum at Hyatt Regency 650 15th Street, Denver CO - Feb 5 - 7, 2018
Teledyne Optech
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2017 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise