Lenovo Unleashes Ultrabooks to Power Next Chapter of Great Ideas

"Book of Do" Global Marketing Campaign Shows Lenovo as Engine for Creativity and Productivity

DURHAM, N.C., June 13, 2012 — (PRNewswire) — �Marked by the launch of a multi-million dollar global marketing campaign, Lenovo (HKSE: 992) (ADR: LNVGY) today announced the worldwide availability of its coveted IdeaPad U310 and U410 Ultrabooks. Powered by the latest 3rd generation Intel® Core™ processors, Lenovo's latest U Series Ultrabook™ devices take the era of thin, lightweight and ultra-responsive mobile computing to a new level of affordability, without compromising quality or style. To showcase the benefits and features unique to its new Ultrabooks, Lenovo's multi-faceted, global " Book of Do" campaign highlights how the combination of innovative thinking and IdeaPad Ultrabooks empower people—the world's tinkerers, creators and builders—to make great things happen.

To view the multimedia content associated with this release, please click: http://www.multivu.com/players/English/56053-lenovo-ultrabook-launch/

Lenovo Ultrabook devices combine the best features of traditional laptops—powerful processing performance, large storage capacity and rich audio—with the sleek aesthetics and desirable qualities of tablets, such as fast boot up, instant resume and all day battery life. With a svelte, book-inspired design that appeals to the fashion-forward consumer, the new Ultrabooks are available in a variety of vibrant colors including Sapphire Blue, Aqua Blue, Cherry Blossom Pink, Graphite Grey or Metallic Red. Lenovo is making this progressive technology attainable for consumers with prices starting under $800 (USD).

"Ultrabooks are an industry game changer that shift not only the way people think about laptop design, but also how much performance technology can be packed into such a thin and light device," said Peter Hortensius, president, Product Group, Lenovo. "Lenovo Ultrabooks free people from having to choose between a device with a productivity-focused user experience and one with a style and design that inspire their creativity. The IdeaPad U Series Ultrabooks embody this convergence and are the perfect tool for consumers to manage every aspect of their digital lives."

Click here for the full Lenovo Ultrabook full article or go to http://news.lenovo.com/article_display.cfm?article_id=1600

SOURCE Lenovo

Contact:
Lenovo
Kristy Fair
Phone: +1-919-257-6329
Email Contact




Review Article Be the first to review this article


Featured Video
Jobs
Mechanical Engineer for Allen & Shariff Corporation at Pittsburgh, Pennsylvania
Mid-Level Mechanical Engineer for Kiewit at lenexa, Kansas
Upcoming Events
International Conference on Geomatics, Geomapplica 2018 at Syros - Mykonos islands Greece - Jun 25 - 29, 2018
18 International Multidisciplinary Scientific GeoConference SGEM 2018 at Paradise Blue 5 *****, Congress Center Albena Resort & Spa Bulgaria - Jun 30 - 9, 2018
2018 Esri User Conference at San Diego Convention Center San Diego CA - Jul 9 - 13, 2018
SUE Association at Capitol Skyline Hotel 10 “I” Eye Street, SW Washington, DC - Jul 26, 2018
LaserTech
Teledyne Optech
University of Denver GIS Masters Degree Online
Bentley: -YII 2018 Awards
Interdrone 2018



Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise