DENVER, CO -- (Marketwire) -- Sep 12, 2012 -- OnTerra Systems ( www.OnTerraSystems.com), a technology leader in Web mapping, fleet optimization, and Geographic Information Systems (GIS) integration solutions and services, today announced the fast-track completion of an online product locator for mobile Web browsers for Beanitos, Inc. ( www.beanitos.com), an Austin, Texas company that produces and distributes Beanitos brand bean chips -- great-tasting, natural, and healthful snack chips made from beans. OnTerra Systems developed the online product locator for Beanitos by using its Web-based store locator development platform, LocatorSavvy™ -- an affordable new platform that speeds the process of developing online store, business, or product locators for retail, hospitality, consumer products companies, and any business that needs to help customers find their nearest location or product either by desktop or mobile browser.
"Store locators are an expected item by most customers these days," explained Steve Milroy, OnTerra Systems' CEO. "However, many brand managers now are figuring out that the Web mapping locator technology that allows consumers to find the nearest store also can be used to drill down and help them find a specific product."
By using OnTerra Systems' LocatorSavvy™ store locator development accelerator, the OnTerra Systems development team brought a user-friendly and powerful new Web map product locator for Beanitos' mobile Web site live in less than a week.
Beanitos needed the locator to show customers the nearby stores where its products can be purchased, both via mobile as well as Web browsers. "With this new product locator for the mobile Web, we can show customers what stores carry our products, plus where our products are located in the store," said Doug Foreman, Beanitos' founder.
This is particularly helpful for consumer products that span multiple product genres, forcing customers to guess which department or aisle has the product they are seeking. "Beanitos chips are found in a variety of places within a store: the main chip aisle, the gluten-free section, or the natural products section," said Mr. Foreman. With the new mobile Web locator from OnTerra Systems, customers can locate the nearest stores that carry Beanitos chips, map the directions, check the "notes" section to pinpoint where the product is located within the store, and also access Web links to videos, coupons, and social media.
OnTerra Systems developed the mobile Web store locator for Beanitos, and then customized the look and feel of the locator to support the Beanitos brand. The product location data was uploaded and will be managed by Beanitos, and the information "lives" in the cloud -- a cost-effective way to obtain the processing power needed to run the product locator.
"The Beanitos project was a perfect fit for OnTerra Systems and our store locator technology," said Patrick Campbell, COO of OnTerra Systems. "Our LocatorSavvy™ Web mapping store & product locator technology is quick to deploy, platform independent, and easy for our customers to use."
"We chose to work with OnTerra because they are specialists in Web mapping," said Mr. Foreman. "We saw their work in heat mapping and hurricane mapping, and it was clear that Web mapping was the core competency of their business," he said.
About OnTerra Systems
Founded in 2005, OnTerra Systems is a company of Web mapping experts, programming specialists, and project managers that provide Web mapping services and products, fleet optimization systems and products, and Geographic Information Systems (GIS) integration services and consulting. OnTerra Systems is a long-time Microsoft partner. OnTerra can be reached at: www.OnTerraSystems.com, or 720.836.7201.
OnTerra and LocatorSavvy are trademarks of OnTerra Systems, Inc.
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