TomTom Partners with NYSERDA to Help Fleet Operators in New York State Reduce Fuel Costs and Improve Productivity

NYSERDA Funds Business Purchases of TomTom Fleet Management Technology by Up to 50 Percent

BOSTON — (BUSINESS WIRE) — September 13, 2012 — TomTom Business Solutions, a leading provider of advanced GPS and fleet management solutions, today announced an incentive program in conjunction with the New York State Energy Research and Development Authority (NYSERDA) to help New York commercial and government fleet operators improve fleet productivity and fuel efficiency.

In partnership with the New York State Department of Transportation, NYSERDA is providing $250,000 in funding toward this program. This funding allows participating New York State businesses to receive special subsidies (up to $350 per vehicle) to save nearly 50 percent off the regular price of TomTom WORKsmart™, a state-of-the-art GPS navigation and fleet solution that improves fleet productivity and reduces fuel consumption. The program is open to any New York State entity that operates a fleet of delivery or service vehicles. Participating partners include the New York City Department of Transportation, and Delcan, a multidisciplinary engineering, planning, management and technology firm that provides a broad range of integrated systems and infrastructure solutions. Delcan’s role in the project is to help analyze and report adoption rates, driver behavioral changes, and measure impact to industry and environment.

Businesses that participate in the program will be required to take part in a survey to measure the program’s success in reducing fuel consumption.

NYSERDA is delighted to partner with TomTom Business Solutions to offer a program that will help increase energy efficiency in the transportation sector,” said Francis J. Murray Jr., president and CEO of NYSERDA. “Governor Cuomo has identified transportation as an area where New York State can help achieve significant energy savings, and this is an example of an innovative opportunity to advance that agenda.”

TomTom fleet management helps fleet operators reduce their carbon footprint by improving gas mileage, streamlining job dispatch/scheduling, reducing driving habits that result in wasted fuel, and reducing unnecessary mileage. TomTom WORKsmart fleet management is proven to reduce fuel usage by up to 20 percent, by providing an array of functions:

  • Smart routing and accurate mapping to reduce travel times
  • Real-time traffic information to avoid congested roads
  • Active driver feedback to provide drivers instant response on their driver style in order to moderate speeding, harsh driving, extended idling, and above average fuel consumption

With the TomTom WORKsmart solution, fleet owners also increase customer satisfaction by providing more accurate arrival time estimates for customers, and save money by reducing fuel consumption and increasing driver productivity and efficiency.

Over 16,000 commercial fleets totaling more than 200,000 vehicles use our solutions so this represents a great opportunity for New York fleets to benefit from TomTom’s proven technology,” said Michael Geffroy, Vice President of Sales and Marketing, TomTom Business Solutions. “We believe this special program is a win-win situation for government, business and consumers alike, so we are proud to partner with NYSERDA on this forward-thinking initiative.

Business and government entities interested in taking part in this program can contact TomTom Business Solutions at 866-459-3499 or via the TomTom web site. The program is seeking 1,200 participants and the evaluation will run until Dec. 31, 2013.


NYSERDA offers objective information and analysis, innovative programs, technical expertise, and funding to help New Yorkers increase energy efficiency, save money, use renewable energy, and reduce their reliance on fossil fuels. NYSERDA professionals work to protect our environment and create clean-energy jobs. A public benefit corporation, NYSERDA has been developing partnerships to advance innovative energy solutions in New York since 1975.

About TomTom

Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of in-car location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has over 3,500 employees and sells its products in over 40 countries.

Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning TomTom HD Traffic. For the world’s most up-to-date route planner, including live traffic information please visit For further information, please visit

About TomTom Business Solutions

TomTom Business Solutions is a leading provider of fleet management solutions and recognized as the fastest growing Telematics Service Provider (TSP) for commercial fleets. We serve more than 200,000 vehicles worldwide and have over 16,500 satisfied business customers. WORKsmart™ is TomTom’s ready to use fleet management solution and an innovative way for improving the management of all types of commercial fleets. It offers customers a choice of industry leading solutions combined with a high professional service quality. At the heart of the solution is TomTom WEBFLEET®.

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