Magellan Kicks Off Hunting Season With New eXplorist Hunter GPS Editions and Kirsch's TRAX Maps

SANTA CLARA, CA -- (Marketwire) -- Oct 01, 2012 -- Magellan, a leader in innovative GPS devices for vehicles, fitness, outdoor and mobile navigation, today announced two new Magellan® eXplorist® Hunter GPS Editions to give hunters a best-in-class solution combining TRAX hunting maps by Kirsch's Outdoor Products with Magellan eXplorist Outdoor GPS receivers designed for the outdoor enthusiast. Additionally, current owners of Magellan eXplorist 310, 510, 610 or 710 outdoor GPS devices can now download their choice of Kirsch's TRAX hunting maps at

The new Magellan eXplorist 310 and eXplorist 510 Hunter Editions are the latest in Magellan's full line of eXplorist GPS receivers bundled with market-leading maps -- the Magellan eXplorist Angler, eXplorist Pro Angler, eXplorist Marine, eXplorist TOPO!, and eXplorist Hunter Editions.

"Hunters and others who enjoy outdoor activities need a durable and dependable GPS device that will stand up in the wilderness," said Warren Hewerdine, Sr. Director of Marketing for Magellan. "Adding BLM, PLOTS and topographic data to our eXplorist GPS devices gives hunters critical decision-making tools they need to plan their hunt and stay safe during their adventures."

Magellan eXplorist Hunter Editions include Magellan's rugged, waterproof (IPX-7), handheld eXplorist GPS receivers that operate up to 16 hours using two AA batteries. Also included is the user's choice of one U.S. state in the Kirsch's TRAX hunting maps line of sportsman's GPS maps including North Dakota, Minnesota, Montana, Wyoming, New Mexico, Arizona, Utah, Idaho, Colorado, Nevada, Washington and Oregon. TRAX maps combine features including Bureau of Land Management (BLM), U.S. Forest Service maps, Game and Fish maps, Wildlife Management Areas (WMA), PLOTS data, county roads, topographic contour data and other outdoor maps that work together on Magellan eXplorist GPS receivers to provide real-time mapping data critical to hunting and other outdoor activities. Consumers can download their selected TRAX maps at and enter a special code included in the Magellan eXplorist Hunter Edition box for a free 12-month subscription.

"Our TRAX series of outdoor maps is changing the way sportsmen use a GPS device, and we are very excited to announce the availability of TRAX maps for Magellan's eXplorist GPS units," said Korey Kirschenmann, Owner of Kirsch's Outdoor Products. "Our motto is Get TRAX or Get Lost and by teaming TRAX maps with eXplorist GPS units, getting lost is no longer an option. Combining an eXplorist GPS with TRAX maps gives hunters and other sportsmen or sportswomen confidence in any outdoor adventure."

The Magellan eXplorist 310 Hunter Edition includes a lightweight Magellan eXplorist 310 outdoor handheld GPS with a 2.2-inch color screen, rich graphics and a simple user interface. The Magellan eXplorist 510 Hunter Edition features a 3-inch WQVGA transflective touch screen to provide a high-contrast daylight-readable display that will assist hunters to see more areas of a map when navigating and planning their hunt. Also included in the Magellan eXplorist 510 GPS device are a built-in 3.2 megapixel camera for geotagged photos and recording videos, plus a microphone and speaker for voice notes during an adventure.

Available now from and Magellan's authorized retail and online partners, the Magellan eXplorist 510 Hunter Edition is $329.99 (MSRP), and the Magellan eXplorist 310 Hunter Edition is $229.99 (MSRP).

About Magellan
Headquartered in Santa Clara, CA, MiTAC Digital Corporation, manufacturer of the Magellan ( brand of portable GPS navigation consumer electronics devices, is a wholly-owned subsidiary of MiTAC International Corporation. Recognized as an industry pioneer, Magellan globally markets its award-winning portable navigation devices including the Magellan® RoadMate® series for autos, RVs, fleet and commercial vehicles, the eXplorist® PRO for mobile GIS applications and field data collection, the eXplorist outdoor series for hunting, fishing, hiking, boating and geocaching enthusiasts, Magellan Fitness Switch™ series of crossover GPS watches, and mobile apps and accessories for smart phones. Follow Magellan on Facebook (, Twitter ( and YouTube (

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Pattie Adams 
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