"The launch of GPS-enabled wireless navigation services by wireless carriers revolutionises the relationship between mobile subscribers and their phones", says Jonathan Klinger, VP Marketing of Webraska. "Launches such as this herald the day when mobile phones become indispensable personal navigation assistants. For wireless carriers, such services present an incremental revenue opportunity of over EUR100 per subscriber per year. With tens of millions of smartphones set to flood the European market in the next two to three years, mobile operators should sit up and take note."
Orange France's GPS navigation services will enable Orange subscribers to convert their smartphone into a mobile co-pilot by purchasing an Orange 'all-in-one' GPS kit. The kit will turn customer smartphones into an intuitive navigation device capable of providing spoken, traffic-aware, turn-by-turn navigation instructions in real time across the entire European region.
The Orange GPS navigation kit comprises the client application and a Bluetooth(TM) GPS receiver module, a cigarette-lighter DC adaptor, and a car cradle, in addition to a 12-month full-service subscription. The 'all-in-one' kit will be available from a selection of Orange France's phone shops and directly from Orange France's website.
The Orange 'all-in-one' navigation kit is easy-to-use, with no technical skills required. The software is stored in a memory card that can be installed in the handset in moments. The kit is compatible with Orange Microsoft Windows Mobile powered SPV handsets as well as with major handsets running on Symbian such as Nokia's 6600 and 3650.
Orange France partnered with Webraska, the pioneering provider of GPS navigation and location-based software services, Holux, the GPS navigation hardware provider for PC, PDA and mobile phone, and Navigation Technologies, provider of digital maps that power navigation and location-based services around the world, to develop its GPS navigation service. Traffic information is supplied by Mediamobile.
Webraska Mobile Technologies is the pioneering provider of GPS and voice-enabled wireless navigation applications and location-based services solutions. The company's SmartZone product portfolio consist of the most comprehensive, flexible and robust range of applications and enabling technologies to suit the needs of telecom, telematics and system integrator players: customisable GPS-enabled navigation applications for smartphones and wireless PDAs; GPS-navigation "plug-ins" for fleet management and enterprise mobility applications, maps and directions extensions for enhanced directory assistance services, wireless location-based services, as well as core geospatial platform technologies.
The company currently powers the LBS and telematics offering of service providers in four continents, including Orange, Bell Mobility, E-Plus, Sensis (Australia), Telecom Italia Mobile, O2, and Vodafone, and has partnerships with leading technology and content providers including Ericsson, HP, IBM, NavTech, Nortel, Openwave, Siemens and SAIC-Telcordia.
Webraska has its worldwide headquarters in Paris, France, and offices around the world.
About Orange France
Orange France is a full subsidiary of Orange SA, France Telecom Group's arm in mobile telecommunications. Orange France is the market leader in France with a market share in excess of 48.8% and over 20.3 millions customers on Dec. 31st, 2003.
For more information, please visit Orange France's website on http://www.orange.fr
Brands2Life for Webraska: Matina Mrakovcic / Andre Labadie Tel : +44 20 7386 6200 webraska@brands2life or Orange France Sebastien Goales +33 (0)1 44 44 93 93 Email Contact or Celine Batihe +33 (0)1 55 22 23 86 Email Contact or Holux: Nicolas Delaporte +33 (0)2 35 69 99 /+33 (0)6 11 43 76 16 Email Contact or Navigations Technologies: Francois Fetis/ Nathalie Dunoir +33 (0)1 47 49 14 00 Email Contact