AirWatch Delivers Independent Mobile Application Management for Maximum BYOD Flexibility

ATLANTA -- January 9, 2013 -- AirWatch, the global leader and innovator in mobile security and the largest Mobile Device Management (MDM) provider, announces standalone Mobile Application Management (MAM) and administrative flexibility for the complete range of mobile device ownership models, including BYOD. The AirWatch Enterprise Mobility Management (EMM) solution delivers industry-leading MDM, MAM, Mobile Content Management (MCM), Mobile Email Management (MEM) and BYOD management.

Enterprises and educational institutions enabling BYOD programs require a combination of flexible mobile management options based on device ownership, role and security risk level.  AirWatch provides the industry’s broadest capabilities to ensure regulatory compliance, minimize internal risk and guarantee end-user satisfaction and privacy. AirWatch supports corporate dedicated or shared devices with full management, personal devices with full management, and now, personal devices with standalone application management.  In addition, AirWatch already offers the Secure Content Locker to securely distribute and share content. The Secure Content Locker features the most advanced security and audit capabilities and is tightly integrated to the AirWatch MDM solution or as an independent module. By enabling BYOD, organizations empower their end-users by providing access to VPN, WiFi, email, contacts, calendar, apps and content, all with the comfort of complete security inherent with AirWatch MDM.

The AirWatch app wrapping engine allows developers to add proprietary AirWatch security features to internal apps without writing any additional source code. With injected code, developers benefit by not spending time coding for additional features. The AirWatch wrapping engine allows for forced authentication, enforcement of passwords, compromised device detection, prevention of copy/paste from the app and disablement of Wi-Fi, Bluetooth and camera.

Additionally, the AirWatch MAM solution allows IT administrators to manage internal, public and purchased apps across employee, corporate or shared devices in organizations. Lastly, the AirWatch MAM solution gives developers multiple options to manage internally developed apps by using advanced security and management capabilities available through the AirWatch Software Development Kit (SDK).

The AirWatch SDK provides developers with additional app management functionality, all of which can be controlled from the AirWatch console: seamless LDAP/AD user authentication, compromised status and jailbreak detection, certificate provisioning, geofencing, custom application branding, reporting and analytics, application health and diagnostics, dynamic server-side configuration and provisioning of apps, and defining custom settings for apps.

AirWatch customers enjoy the benefits of internal, enterprise app catalogs to recommend public apps, push apps directly to devices, inform employees of useful apps and provision specific apps, based on organizational role.

By building internal mobile apps and managing with AirWatch MAM, AirWatch customers are providing convenience and flexibility to their associates, especially in BYOD management scenarios. For example, aviation companies are building unique apps to allow collaboration among cabin crews on preferred routes and schedules, and retailers are building apps to allow employees to bid on preferred work shifts.

“AirWatch has a proven track record of industry-leading product innovation, but we’ve also led the market with transparent pricing, flexible deployment options and now a combination of options to meet the evolving trends for BYOD,” says John Marshall, president and CEO, AirWatch. “Enterprises now have a variety of deployment scenarios, and AirWatch is the first enterprise mobility suite to offer commercial solutions that align with product requirements.”

About AirWatch

AirWatch is the global leader in mobile device security and management (MDM) systems, and, with 5,000 customers and nearly 1,000 global associates, is more than twice the size of any other MDM company. Having no outside capital, AirWatch is predominately funded by operating cash flow, resulting in an estimated install base four to five times larger than any other MDM provider. The largest customer base, combined with the largest research and development team in the industry, allows AirWatch to provide the broadest functionality at the lowest cost. This, combined with a scalable high-availability architecture, results in virtually every mobility project with more than 20,000 devices being managed by AirWatch. Examples of this market leadership include the top four global Fortune companies, nine of the top 10 US retailers, six of the top 10 global airlines, the top four global energy companies, six of the top 10 global pharmaceutical companies, seven of the top 10 global CPG companies, three of the top five US medical device companies, five of the top 10 global luxury goods companies and two of the top three global hotel groups.


Victor Cooper
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