Pole Star reveals NAO Cloud, at the Mobile World Congress in Barcelona, The first online indoor location platform «in the box»

Universal, multi-technologies and scalable, NAO Cloud is the one stop shop for anyworldwide location based service provider

PALO ALTO, Calif., February 25, 2013 –- Pole Star, the pioneer and world leader in indoor locationtechnologies, is redefining the future of the indoor location market with the launch of its new indoorlocation platform, NAO Cloud.

NAO Cloud simplifies the deployment of indoor location solutions by introducing an automateddeployment process that dramatically reduces time-to-market and the costs of indoor location-basedservices. NAO Cloud integrates the NAO Campus Software Deployment Kit (SDK), and enablescustomers and partners to deploy NAO Campus, Pole Star’s indoor location solution, in just a few hours,by using cloud-based software tools as well as Positioning Databases already available and shared byworldwide partner program members.

In addition, third parties will have access to NAO Cloud’s crowdsourcing capabilities, eliminating fieldinterventions for a simpler, faster and more affordable deployment and maintenance process. Behavioralanalytics or geofencing are also supported by NAO Cloud in order to maximize the monetization of valueadded location-based services.

The NAO Cloud platform targets a wide range of businesses like venue owners, advertising platformproviders, application developers, global solution integrators or network operators. NAO Cloud makesdeployment, integration in mobile apps and maintenance of indoor positioning services a simple process,from a single venue to a worldwide multi-site coverage. As part of Pole Star’s partner program strategy,NAO Cloud enables anyone to easily and quickly add indoor location services to their services offering.

“The indoor location services market has reached maturity. Multi-venue owners, marketing agencies andmajor telcos understand the challenges and the value of hyper-local information and real-time interactionswith customers and related Indoor Location Analytics. Indoor positioning is the core technology that bringshigh value,” says Christian Carle, CEO of Pole Star. “ NAO Cloud is the result of years of innovation anddeep market experience through very large and complex field deployments around the world.”

2012: major accomplishments to reach scalability

Last year, Pole Star achieved several major innovation milestones. Such as the integration of BluetoothLow Energy and Inertial Sensors in its NAO Campus fusion engine, in addition to Map Data, Wi-Fi andGPS signals. The dynamic combination of these technologies provides today the best indoor locationperformance results in the market, while addressing any type of building and minimizing networkinfrastructure, deployment and maintenance costs.

The NAO Campus solution is now available for more than 80% of the smartphone market, compliant withAndroid and iPhone devices and embedded in consumer applications on the Google Play Marketplaceand the Apple App Store.

Today, Pole Star’s indoor location solutions have been deployed in more than 43 million square feet, in 15countries such as airports (Paris Charles de Gaulle), shopping centers in Europe and North-America, museumsand department stores. In 2011, Pole Star opened its North American headquarters in Palo Alto and hasexpanded its international presence in 2012, building deep partnerships with companies in Europe, North-America, Asia, Australia and the Middle East. Finally, at the end of 2012, in time for the holiday season, PoleStar launched, its “living lab” mobile application, Mall Buddy, that covers 9 of the biggest malls in Silicon Valley,from San Francisco to San Jose and demonstrates the worldwide extension capability of Indoor locationservices.

About Pole Star

Pole Star, created in 2002 and based in Europe (France -Toulouse & Paris) and the United States (PaloAlto, California), is the pioneer and world leader in indoor location. Pole Star mission is to deliver highperformance, scalable and long lasting quality of service to venue owners or mobile solution providersanywhere in the world. With over 43 million square feet covered by NAO Campus in 15 different countries,Pole Star already has an impressive customer portfolio including airports, malls, department stores,convention centers and museums. Pole Star relies on extensive and trusted worldwide partner network topropose a complete range of end-to-end solutions integrating Pole Star’s flagship product, NAO Campus. For more information on NAO Campus, please visit www.polestarusa.com 



Xavier Tumminello
Tel.: +1 (415) 613-1053
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