Etherios Launches The Social Machine® on's AppExchange, the World's Leading Business Apps Marketplace

The Social Machine sets the standard for connecting products into the Salesforce Platform and breaks down the final barrier to mass adoption of connected products

Etherios taps into the power of social and mobile cloud technologies to help businesses accelerate their customer company transformation

MINNETONKA, Minn., April 23, 2013 -- Etherios, a Digi International (NASDAQ: DGII) division, today announced it has launched The Social Machine on the Salesforce AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways.  The Social Machine is the industry’s first cloud-based platform for connecting widely deployed products into core business processes via the Salesforce Platform. While the costs and complexity of deploying wireless hardware, network connectivity and cloud computing have dropped dramatically in the past five years, the final barrier to mass adoption of connected products has been turning product data into actionable business information in a truly easy fashion. The Social Machine breaks down this final barrier.

Comments on the News

  • “The Social Machine fundamentally changes the game,” said Joe Dunsmore, CEO of Digi International. “It enables organizations of all sizes to re-imagine customer service, invigorate customer relationships and differentiate their product portfolio.”
  • “ is focused on delivering innovative solutions for customers on their journey to becoming a customer company,” said Leyla Seka, vice president AppExchange and Partner Operations, “A key component of that journey is the ability to connect customers with products in entirely new ways. We are excited that Etherios is delivering this groundbreaking solution to help companies create deeper connections with their customers.”

Built on the Salesforce Platform, the world’s leading cloud platform for social and mobile business apps, The Social Machine is currently available on the AppExchange at

Connect in Entirely New Ways with Social and Mobile Cloud Technologies

The Social Machine provides products with a voice.  Now, products can automatically inform a support organization when they are starting to break down. Combined with data analytics, customer service can move from a reactive model to preventing failures before they occur. Product data can be shared across an entire organization and research and development can use this data to drive improvements in next-generation products. Very high product use can result in a notification to the sales team creating up-sell and cross-sell opportunities. With all these new innovations made possible by the Social Machine, organizations can listen to their connected products and create new levels of internal collaboration, breaking down silos, getting closer to their customers and unlocking new sources of productivity gain.

Product Key Features

The Social Machine is a holistic solution that includes Machine Connect, Machine Process Builder and Machine View. Machine Connect allows organizations to connect their products into The Social Machine with a combination of hardware and software components. Machine Process Builder enables customers to configure and establish business process workflows to be executed as certain conditions, such as alarms or thresholds, are met. Machine View allows organizations to continuously monitor and remotely diagnose the health and status of products in the field.

Additional Resources

About the AppExchange

The Salesforce AppExchange is the world’s leading business apps marketplace. With more than 1,700 partner apps and 1.7 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world’s most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce Platform can be easily distributed and marketed through’s  AppExchange.

Salesforce, AppExchange and others are trademarks of, inc.

About Etherios

Etherios, a Digi International division and Platinum Cloud Alliance Partner, is a cloud computing expert services provider and has helped organizations of all sizes realize their IT strategy around cloud computing for CRM, system integration, training, and custom application development. Learn more at

About Digi International

Digi International is the M2M expert, combining products and services as end-to-end solutions to drive business efficiencies. Digi provides the industry’s broadest range of wireless products, a cloud computing platform tailored for devices and development services to help customers get to market fast with wireless devices and applications. Digi’s entire solution set is tailored to allow any device to communicate with any application, anywhere in the world. For more information, visit Digi's website at, or call 877-912-3444.


Matt Serra
Mullberry Marketing Communications
Tel: 904-355-8680 
Email Contact  

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