TripAdvisor selects TomTom’s Global Geocoder Services

Partnership delivers enhanced location-based data to TripAdvisor’s traveller community of millions worldwide

AMSTERDAM — (BUSINESS WIRE) — May 3, 2013TomTom today announces that TripAdvisor® the world’s largest travel site*, has licensed TomTom’s new Global Geocoder Services to integrate highly accurate location-based intelligence into its websites and applications. This will provide TripAdvisor’s 200 million unique monthly visitors** with pinpoint location data for every hotel or restaurant when posting or reading reviews.

Via TomTom’s Global Geocoding Service, the location of all hotels, accommodation, restaurants and bars that feature on the TripAdvisor website will be extremely accurate. Rather than using a postcode to show location, all addresses are now automatically converted into exact map coordinates, making locations precise and easier to find.

Nathan Clapton, Vice President mobile partnerships, TripAdvisor said: “With over 100 million reviews and opinions posted onto the TripAdvisor website, we believe it is important that all users are able to access the most accurate location-data for the reviews they are posting or reading. By working with TomTom’s Global Geocoding Services, we are confident that this is the case and the location-based data offered via the TripAdvisor site can therefore be fully relied upon by our users.”

The TomTom Geocoding Service supports house number, address point, street or postal level identification in over 50 countries, providing TripAdvisor with almost worldwide coverage of highly accurate location data that its users can rely on.

Charles Cautley, Managing Director of TomTom Automotive & Licensing said: “We are thrilled that TripAdvisor has selected TomTom’s Global Geocoding Services for its global website. Geocoding literally puts addresses on the map and is the backbone of the growing Location Based Services market, in addition to being the main source of location intelligence.”

TomTom is one of the world's leading companies with an advanced cloud-based Location Based Services Platform environment that allows developers easy access to TomTom’s map content and software services. With this new Location Based Services Platform developers are equipped with the content and tools to create location-enabled applications for various markets, including consumer, enterprises and governmental. As a pioneer in the growing Location Based Services market, TomTom offers a Global Geocoder web service that offers batch geocoding in 52 countries.

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About TomTom

Founded in 1991, TomTom (TOM2) is a leading provider of navigation and location-based products and services. TomTom maps, traffic information and navigation technology power automotive in-dash systems, mobile devices, web based applications and government and business solutions.

TomTom also designs and manufactures its own location-based products including portable navigation devices and fleet management solutions, as well as GPS-enabled sports watches.

Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its products in over 35 countries.

For further information, please visit

About TripAdvisor

TripAdvisor is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 200 million unique monthly visitors**, and over 100 million reviews and opinions. The sites operate in 30 countries worldwide, including China under TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other travel media brands:,,,,,,,,,,,,,,,,,, and

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, January 2013

**Source: Google Analytics, worldwide data, March 2013

©2013 TripAdvisor, Inc. All rights reserved.

SOURCE TripAdvisor


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