AMD to Create Tailored Products Integrating Customer-Specific IP through Semi-Custom Business Unit

Leveraging ambidextrous technology building blocks, AMD speeds development of customized, differentiated designs including silicon for the recently announced PlayStation 4

SUNNYVALE, Calif., May 2, 2013 -- AMD (NYSE: AMD) announced today a strategic focus on developing one-of-a-kind solutions through its Semi-Custom Business Unit based on the extensive set of intellectual property (IP) amassed across AMD processors, graphics and multimedia. Providing to customers a level of flexibility and differentiation that goes beyond standard AMD products, the business unit takes AMD to a new level of customer-centric design by integrating these building blocks with customer-specific IP to create tailor-made solutions using a flexible System-on-a-Chip (SoC) design methodology.

AMD’s high-performance SoC processor design methodology provides a modular approach, leveraging best practices to readily re-use silicon IP and design building blocks. With the Semi-Custom Business Unit, AMD collaborates with customers to create customized chip solutions that help enable customers to push the boundaries in product development. The business unit features a strong team of engineers who are well-versed in graphics and compute processing, and is led by Corporate Vice President and General Manager Saeid Moshkelani. Moshkelani joined AMD last year from Trident Microsystems and reports to AMD Senior Vice President and General Manager of Global Business Units Lisa Su.

“Innovation in computing over the next decade will come from deep knowledge and integration of hardware, software and system expertise,” said Su. “The charter of the Semi-Custom Business Unit at AMD is to provide OEM customers access to leading-edge IP to create tailored and differentiated solutions. AMD’s high-performance heritage, strategic investments in IP, and SoC design methodology enable customer-specific solutions that are truly one-of-a-kind.”

“AMD has a strong intellectual property portfolio and a nimble approach to chip design. That combination should help the company capitalize on new opportunities by customizing its IP building blocks for specific applications and use cases,” said Charles King, president and principal analyst, Pund-IT, Inc. “AMD’s ability to flexibly collaborate with customers should lead to the development of high-value solutions that deliver superior performance and end-user satisfaction.”

The Semi-Custom Business Unit will focus on high-volume, high-value applications across a wide array of markets, including: gaming, set-top boxes, smart TVs, PCs, tablets, servers, high performance computing and infrastructure applications. The PlayStation® 4 (PS4™) from Sony Computer Entertainment Inc. (SCEI) is the first announced customer design win. With AMD’s scalable Semi-Custom solutions, IP blocks can be quickly tailored without having to design a new platform. The Semi-Custom Business Unit is able to deliver tailor-made solutions within an accelerated timeframe.

About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading Cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.


Contact:

Travis Williams,
Title,
Tel.: (512) 602-4863
Email Contact




Review Article Be the first to review this article
What does GIS freedom look like?   Join the #FreeYourGIS webinar series   to find out.

Harris

Featured Video
Jobs
Management Analys for City of Lenexa at Lenexa, Kansas
Information Technologist II for Michigan State University at East Lansing, Michigan
Pilot for Geomni, Inc at Lehi, Utah
GIS Analyst for Institute for Children and Poverty at New York, California
Upcoming Events
Integrated Digital Built Environment (IDBE) 2018 at Singapore - Sep 25 - 26, 2018
The Open Geospatial Consortium (OGC) 2018 at 460 Alexandra Road 07-01 PSA Building Singapore - Sep 25 - 27, 2018
DRONE BERLIN 3 at Berlin Germany - Sep 25 - 26, 2018
SATEX 2018 at Tokyo Big Sight, East Hall Tokyo Japan - Sep 26 - 28, 2018
University of Denver GIS Program
Teledyne Optech
Teledyne:



Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise