7 June 2013 -- Consumers walking into their favourite fashion store may soon be greeted by staff who already have the perfect outfit ready for them, according to mapping technology expert, Gary Johnson.
Thanks to the latest in Geographic Information System (GIS) technology, a customer’s location can now be used to trigger ‘push notifications’ of consumer data into the hands of staff via mobile devices such as tablets and phones.
This means before you’ve even entered a shop the assistant could already know your dress size, favourite colour, style preferences, and even your budget.
Mr Johnson, retail specialist at mapping technology giant Esri Australia, said this futuristic shopping experience is closer than people think.
“Apps on your favourite mobile device use the built-in GPS, and with your permission, allow businesses to detect when their customers are in the vicinity of their stores,” Mr Johnson said.
“And businesses already collect a wealth of information in their backend business systems about consumers through loyalty programs, marketing surveys, apps, and the tracking of purchase histories.
“With the latest GIS technology, we can now combine these capabilities so that when a customer is entering a store, ‘push notifications’ of relevant data are instantly sent to shop staff.
“This will enable retailers to deliver a cleverly tailored and truly unique shopping experience to their customers.”
Mr Johnson said several major businesses in the US were already using or trialling ‘know-all’ shop assistants.
“A major convenience store in the US has already seen a 10 per cent rise in sales nationwide using this technology via an app, which customers can choose to opt into,” Mr Johnson said.
“Similarly, a large fashion chain and a popular discount retailer are also currently running pilots there.
“In Australia, businesses are already approaching us about this technology because they can see it will provide a clear edge over their competitors in what is an incredibly tough industry.”
Mr Johnson has been instrumental in helping to shape and bring to market Esri Australia’s latest world leading GIS technology offerings, now in use by more than 350,000 organisations world-wide including some of the world’s biggest brand name retailers.
Olivia Blake, Media Liaison
P: 07 3218 4218
M: 0448 188 874