Pole Star Revolutionizes Indoor Location Market With Automatic Crowdsourcing Technology

The next generation of Pole Star’s NAO Campus Indoor Positioning solution combines a Cloud services platform with automatic crowdsourcing technologies. A disruptive innovation that automates the implementation and the maintenance of Indoor Location Services, lowers costs and drastically accelerates the worldwide expansion of the Indoor location service area.

PALO ALTO, Calif., June 27th, 2013 – Pole Star, the pioneer and world leader in indoor location technology, unveiled today ‘automatic crowdsourcing’, the next generation of its indoor location solution NAO Campus, capable to crowdsource and reference RF access point data to quickly and remotely deploy and maintain indoor location services.

With automatic crowdsourcing, the NAO Campus indoor location service can now be implemented in an entirely new venue without any staff in the field, by simply collecting users’ smartphone data in order to create the Positioning Database. Which removes entirely the site fingerprinting measurement process. This service is self-maintained through users’ own devices, in a low cost and dynamic way. It also provides the most reliable quality of service by self-referencing data information from diverse users at different moments and automatically corrects the positioning database with regular updates. No help is required from the user, except for agreeing to upload the data. An anonymous data collection process that entirely protects the user’s privacy. This innovative technology can be integrated in existing global applications or directly in a device, allowing the NAO Campus service to scale. It’s now available as a beta version and is being demonstrated to various strategic partners. Its commercial availability is scheduled before the end of 2013 for all Pole Star partners.

This technology is the result of 5 years of intensive innovation from the Pole Star’s team, and is based on the NAO Cloud platform currently in beta test. Pole Star’s patent pending automatic crowdsourcing is the world’s first to overcome the last barriers of indoor location services. It represents a huge milestone in the market for mobile solution providers or device manufacturers wanting to integrate indoor location functionalities in their services, at a large scale.

Our automatic blind crowdsourcing technology represents a disruptive innovation in the indoor location market. We enable our service to scale remotely, in a very short period and for an unlimited number of venues worldwide. We offer an indoor location solution that answers the mobile location-based services market main challenge: make Indoor Location service as simple as GPS to use, available and accessible everywhere. We are actually in negotiations with large customers and partners to implement NAO Campus worldwide on a multi-site basis, » said Christian Carle, the CEO of Pole Star.

Blind Crowdsourcing is an additional feature integrated in Pole Star’s NAO Cloud. An indoor location one-stop shop platform which includes the NAO Campus field proven tool suite and the NAO Campus hybrid location engine, which combines all available source of data to determine the most accurate indoor location: using smartphone motion sensors, Wi-Fi, GPS and BLE 4.0 signals. It enablesPole Star’s partners to integrate indoor location in their mobile services in complete autonomy, in just few days and offers the best service for 100% of environments, at the lowest cost.

In addition to the NAO Cloud platform, Pole Star will offer an alternative Business Model based on a subscription approach (ILaaS: Indoor Location as a Service), depending on the number of sites covered. A solution that answers the need of multi-site coverage for marketing agencies, telecom operators, integrators and the entire location-based services eco-system.

About Pole Star

Pole Star, created in 2002 and based in Europe (France -Toulouse & Paris) and the United States (Palo Alto, California), is the pioneer and world leader in indoor location. Pole Star mission is to deliver high performance, scalable and long lasting quality of service to venue owners or mobile solution providers anywhere in the world. With over 64 million square feet covered by NAO Campus in 20 countries, Pole Star already has an impressive customer portfolio including airports, malls, department stores, convention centers and museums along with an extensive, trusted partner network. Pole Star solution includes a set of software tools allowing partners to offer a complete range of location based end-to-end solutions on a multi venue basis, integrating Pole Star’s flagship product, NAO Campus.

In 2012, Gartner ranked Pole Star as one of the most promising companies in the indoor location market (“Competitive Landscape: Indoor Positioning Technologies”, Annette Zimmerman, November 8th 2012)



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