Hertz and TomTom introduce NeverLost® 5 satnav system for Europe

~ Partnership aims to reach two million drivers per year ~

AMSTERDAM — (BUSINESS WIRE) — July 10, 2013 — Global car rental provider Hertz Corporation (NYSE: HTZ) and TomTom have extended their business partnership to offer enhanced navigation solutions to Hertz customers across Europe by introducing the NeverLost® 5 GPS system. NeverLost navigation devices can be booked in advance when making a reservation at local hertz websites or by phone.

Michel Taride, Group RAC President Hertz International, commented: “We are committed to giving our customers a superior service, and we know that with the NeverLost® 5 navigation devices, we will be offering rental drivers an enhanced driving experience. The devices are being made available to Hertz customers in over 700 major airports and cities across 18 countries in Europe.”

The NeverLost 5 portable system features an easy-to-use touchscreen, turn-by-turn directions in 45 languages, and a large database of pre-programmed locations, allowing customers to navigate with confidence.

Over 8,000 units of the new navigation device will be rolled-out over the next 24 months, with scope to increase this number yet further. This is more than double the volume of the NeverLost 4 partnership deal between Hertz and TomTom in 2011.

Corinne Vigreux, Managing Director, TomTom, added: “TomTom is delighted to be extending its partnership with Hertz. This partnership we will give over two million rental drivers across Europe every year a navigation experience they can trust.”

The Hertz NeverLost® 5 system is available in: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Slovenia, Spain, Sweden, Switzerland, and United Kingdom.

Specially designed for Hertz customers, the Hertz NeverLost® satellite navigation system was initially launched in Europe in November 2005.

- ENDS -

About Hertz

The Hertz Corporation ( www.hertz.com) operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in 80 countries.

Hertz is in its 95th year of delivering quality car rental solutions to leisure and corporate customers. Product and service innovations such as Hertz #1 Club Gold, Worldwide Online Check-in, specially designed NeverLost® satellite navigation systems, and unique cars offered through the company’s Prestige, Family, Fun/Adrenaline and Green Collections, set Hertz apart from the competition.

For more information please see www.hertz.com.

About TomTom

Founded in 1991, TomTom (TOM2) is a leading provider of navigation and location-based products and services.

TomTom maps, traffic information and navigation technology power automotive in-dash systems, mobile devices, web based applications and government and business solutions.

TomTom also designs and manufactures its own location-based products including portable navigation devices and fleet management solutions, as well as GPS-enabled sports watches.

Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its products in over 35 countries.

For further information, please visit www.tomtom.com


Cem Cohen, +31 6 11 598532
Global Communications Manager
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