Brickyard VFX and General Gau Help JetBlue Soar

Boston, MA (December 17, 2013) -- Brickyard VFX, a bi-coastal VFX and animation studio, and General Gau, its in-house arm for custom character-based content, recently completed work on JetBlue Airways' "Air on the Side of Humanity" campaign via Mullen. The three-spot campaign engages viewers and conveys the JetBlue experience in a fresh and witty way -- through pigeons, the ultimate "frequent fliers," discussing the desire to be treated with some respect and humanity amid the plights of modern air travel. The spots launched this fall in Boston.

Brickyard's main task was creating entirely CG pigeons for the opening soaring shots in :60 "Air on the Side of Humanity" and :30 "Grounded." General Gau's Anders Beer filmed hero plates of the pigeons and provided on-set VFX supervision. Then Brickyard and General Gau artists, led by Geoff McAuliffe and Beer, created two digital hero pigeons using Autodesk Maya with V-Ray. The team also composited plates of real pigeons, captured against a green screen, throughout these two spots and the third spot, :30 "Out of the Blue."

"Offering flexibility was key in this project, in order to successfully illustrate the different stories," said Brickyard VFX executive producer Kirsten Andersen. "Some shots just required compositing in the real pigeons, some shots required compositing in the real pigeons plus making a subtle change, such as the direction one pigeon's head was pointing, and then some shots just couldn't be achieved through live action and required full CG. Our talented team delivered whatever was needed."

The "Air on the Side of Humanity" campaign marks Brickyard's latest collaboration with Mullen for JetBlue, a relationship dating back several years, and with Hungry Man director Hank Perlman, who recently tapped Brickyard to develop the first fully CG Chester Cheetah for a nationwide Cheetos campaign.

About Brickyard VFX
Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. For company information please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit
http://www.brickyardvfx.com.

# # #

Credits: JetBlue "Air on the Side of Humanity"

Agency: Mullen
SVP, Executive Creative Director: Tim Vaccarino
SVP, Executive Creative Director: Dave Weist
SVP, Group Creative Director: Dylan Bernd
Senior Copywriter: Jack Collier
Senior Art Director: Dan Madsen
Executive Director of Integrated Production: Liza Near
Director of Broadcast: Zeke Bowman
Agency Producer: Vera Everson

Production Company: Hungry Man
Director: Hank Perlman
Executive Producer: Mino Jarjoura
Producer: Martha English
Production Supervisor: Lucy Sheridan
Director of Photography: Tom Richmond

Visual Effects: Brickyard VFX
VFX Executive Producer: Kirsten Andersen
Lead VFX Artist: Geoff McAuliffe
VFX Artists: Andy Diefenbach, Peter Bullis, Robin Hobart, Gina Downing, Jimi Simmons, Kevin McDonald, Sean Mclean
Digital Artist: Evan E. Richards

Character Design and Animation Co.: General Gau
Animation Director: Anders J.L. Beer
Animator: Brian White, Evan Richards
CG Supervisor: Brian White

 

--------------------

Email Contact




Review Article Be the first to review this article
Trimble

Air bus

Featured Video
Jobs
Estimator / Bidder for Rulon International at Saint Augustine, FL
ECAD Designer - Data Connectivity for Delphi at Auburn Hills, MI
Mechanical Engineer II - Requisition ID 090445 for L3 Technologies at New York, NY
Upcoming Events
17 International Multidisciplinary Scientific GeoConference SGEM 2017 at Paradise Blue Congress Center Albena Resort & SPA Bulgaria - Jun 28 - 7, 2017
LiDAR for DRONE 2017, Jun 29-30, 2017, Montpellier, France at Montpellier France - Jun 29 - 30, 2017
International Cartographic Conference 2017 at MARRIOTT WARDMAN PARK HOTEL 2660 Woodley Road NW, Washington District Of Columbia 20008 Washington - Jul 2 - 7, 2017
GI_Forum 2017 at University of Salzburg, Interfaculty Department of Geoinformatics - Z_GIS Hellbrunnerstr. 34 Salzburg Austria - Jul 4 - 7, 2017
Teledyne Optech
University of Denver GIS Masters Degree Online
Teledyne:
GeoSmartAsia
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy