TrafficLand and Global Weather Corporation Complete Agreement to Market New Service Offering Weather Forecasts and Current Road Conditions

Companies to integrate video and data content and technology into a common API for automotive, navigation and emergency response customers

Fairfax, Virginia, May 27, 2014 -- TrafficLand®, the largest authorized aggregator of live traffic video in the U.S., announced today it has reached an agreement with Global Weather Corp. (GWC) to market a service combining hyper-local forecasts of road and atmospheric weather conditions with real-time local traffic camera video.

The combined content is available through an application programming interface (API) that allows customers to choose data layers, which can include hyper-local weather data for road conditions, temperature, precipitation and wind speed, as well as real-time video from local roadside traffic cameras. The new service, delivered from a commercial grade datacenter and network, is scalable for mass audiences.

“For many years we’ve seen a strong synergy between changing weather conditions and rising demand for the Department of Transportation camera video on our network.” said Lawrence Nelson, CEO of TrafficLand. “What could be better for understanding road conditions than the convergence of TrafficLand’s real-time video with GWC’s weather content, which is recognized as the most accurate weather forecast available.”

“We formed GWC to commercialize the world’s best weather forecasting technologies developed at the National Center for Atmospheric Research,” said Mark Flolid, GWC’s chief executive officer. “Our technology is constantly learning local weather conditions and validating our global forecasts against observations on the ground. Using TrafficLand’s extensive national network of real-time traffic camera data will allow GWC to apply our technology to road surface conditions forecast for all US roads. This is of significant value to commercial and consumer vehicles markets in which weather related accidents account for 24% of all crashes and the costs to the loss of life, personal injury and property damage run into the billions of dollars annually.”



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